Twitter is reportedly sampling how ads are responsive to feature on its Fleets — the Instagram Story-like feature the social media company has been developing since they launched it last year. Ads appearing while Fleet is active is nevertheless Twitter’s first trial to display vertical full-screen ads.
Whereas other social media company such as Snapchat and Instagram has duly displayed full-screen vertical ads on their short story-like feature. While Twitter is currently testing ads on Fleet.
According to Twitter’s Blogspot, “Fleet ads are a space for brands to be creative: go behind the scenes, have a creator take over your account, or share a hot take.” The microblogging company intends to develop Fleet and ads to display as an integrated tool just like its peers.
As expected, Twitter’s ads on its greenhorn Fleet is available in a finite version whereby only a few of its user ad selected advertiser can access ads on Fleet.
The results of the current experiments about Fleet determine its futuristic use — “We want to understand how this content performs for customers not just for Fleet ads, but for future iterations of full-screen formats on Twitter.”
Twitter recently introduced ticketing Spaces, alongside Tip Jar— a systemic algorithm that allows users to book a ticket to listen to audio tweets. While offering Tips to other users as gratitude for tweeting about their interest.
The social media company reportedly revealed a dedicated $3 monthly fee for accessing its Spaces — the same amount for owning a blue badge. All these new tweaks by Twitter have devised means to generate funds.