YouTube’s rules on gambling material are getting stricter. The platform has said that it would soon forbid content producers from mentioning gambling services that are not Google-approved or from using their logos or providing links to them in their films.
The rise of internet prediction markets, including sports betting, in the United States has prompted YouTube to tighten down on gambling-related content.
On Tuesday, the platform declared that it will no longer permit material that uses links, pictures, text, logos, or spoken allusions to drive users to “unapproved” gambling websites. Unapproved gambling websites are ones that don’t comply with regional laws and haven’t been examined by YouTube or its parent business, Google.
The modification expands on YouTube’s current policy that forbids connection to third-party websites that break its guidelines, such as prohibited gambling websites.
Videos about internet gambling may also be subject to age limits under the new regulations, which take effect on March 19. This implies that viewers who are younger than 18 or who are not logged into YouTube will not be able to access these videos. According to YouTube, this regulation does not include films of people gambling in person or online.
Additionally, YouTube states that it has the right to delete any material that “promises guaranteed returns,” regardless of whether Google has authorized the gambling service in question. In the statement, YouTube states, “We believe these changes are a necessary step in protecting our community, especially younger viewers, but we know this update may impact creators who focus on online gambling content like casino games and applications.”
Twitch started limiting streams that included gambling websites like slots, roulette, or dice games in 2022, although the business had already prohibited gambling advertisements for its masthead ad spot in 2021. Google also revealed last month that it will begin developing a machine learning algorithm to determine a user’s age, enabling its platforms—including YouTube—to offer “age-appropriate experiences.”
Since the Supreme Court permitted states to legalize sports betting in 2018, online sports betting has grown significantly. Other forms of internet betting, such those on election results, have gained popularity along with it.
Hundreds of thousands of people have watched YouTube videos that claim to show viewers how to profit from online sports and prediction markets.
However, local laws governing internet gambling can differ, and experts have expressed concern that millions of Americans could be vulnerable to “severe gambling problems.”
According to YouTube, anything that uses “sensational language” to promise assured winners or loss recovery from online betting companies has long been banned. However, it has changed its wording to state that any information that makes promises of assured returns, even from websites that have been approved, would now be taken down.
The statement on Tuesday is the most recent change to YouTube’s content filtering guidelines in a number of years. The platform has adopted a focused approach to limiting specific types of material; for instance, it has eliminated videos that make false claims about abortion and immunizations or that highlight habits associated with eating disorders, such as obsessive calorie tracking.
Additionally, YouTube started asking users to reveal specific AI-generated material that may deceive viewers in 2023.However, implementing content moderation standards has historically been more difficult for many social media platforms than enforcing them; tech companies are frequently criticized for not doing enough to enforce their own regulations. YouTube stated that it will revise its policy on Tuesday and start implementing the updated rules on March 19.
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