YouTube is the world’s largest video platform that introduced video streaming to the masses. Over the years YouTube has been the cradle of many content creators and has carved a niche. The Google-owned company announced in a blog post is now gearing up to launch the new YouTube Music service and YouTube Premium.
YouTube Music is a new music streaming service made for music: official songs, albums, thousands of playlists and artist radio plus YouTube’s tremendous catalogue of remixes, live performances, covers and music videos that you can’t find anywhere else – all simply organised and personalised. For the first time, all the ways music moves you can be found in one place.
YouTube Music has borrowed the Spotify model and offer a free, ad-supported tier as well as a premium version. The paid tier, which will be called YouTube Music Premium, will be available for $9.99 per month. It will debut in the US, Australia, New Zealand, Mexico, and South Korea before expanding to 14 other countries.
A couple of years ago YouTube Red was launched. The YouTube Red offered premium content, music streaming and access to original programs without ads. With the new standalone music service in place, the YouTube Red will be rebranded to YouTube Premium. YouTube Red will now be split into YouTube Music and the YouTube Premium.
The YouTube Red subscription was priced at $10/month and now this is set to change. After launching the new music service, the YouTube Premium users will be charged at $12/month while the YouTube Music subscribers will be charged $10/month. It is also quite likely that YouTube Music will replace the Google Play Music service in the future.
The streaming service will also remove ads from music videos, but not the rest of YouTube. An ad-supported version of YouTube Music will be available for free. As part of the launch, Google is promising a “reimagined” mobile app and desktop player that’s “designed for music.
YouTube Music and launches on Tuesday, March 22 in the United States, Australia, New Zealand, Mexico and South Korea, rolling out to more countries in the following weeks. They will include Austria, Canada, Denmark, Finland, France, Germany, Ireland, Italy, Norway, Russia, Spain, Sweden, Switzerland, and the United Kingdom.
Google never got around to offering YouTube Red across all major markets of the world, so hopefully YouTube music will remain visible for all to see.
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