A lot has changed after the global Coronavirus pandemic came into existence. It has drastically impacted our way of life and has altered the definition of ‘normal’. It has had catastrophic effects on the majority of industries that plummeted with the nationwide shutdowns. However, this has given a major pump to the video streaming market that has seen exponential growth in the last two years.
Did you know that globally, over 80% of all consumer internet traffic will be accredited to video streaming by the end of 2021? As people are forced to stay indoors, they have to find an alternative entertainment source, and what’s better than a video library with a diverse range of content? As the video streaming segment witnesses unparalleled growth, some interesting video streaming industry trends are shaping its future. Let’s delve deeper to learn about the top 5 video streaming trends in the contemporary.
A mobile-first approach
In the contemporary era, smartphones can do almost everything that a common desktop or a laptop can. Mobile is becoming the preferred medium for video delivery and video streaming businesses have adopted a mobile-first approach. Giants like Netflix have even introduced a mobile subscription package in countries like India. It is priced lower than the regular subscription packs and has gained popularity among audiences.
The advent of 5G and other internet-related services focused on boosting the mobile internet speed to easily access high-quality video content has further fuelled this growth. You will be amazed to learn about the fact that over 33% of all Twitch users use their smartphones to watch live streams. A mobile device provides much more flexibility to the users and they can easily access content wherever they want.
Niche streaming platforms are the future
The online video streaming space is growing rapidly and will continue to rise in the coming years. This has created new opportunities but also increased the competition in the video streaming space, as more players enter the market. The key to success amidst this growing competition is to focus on a particular niche and deliver relevant content after researching your target audience. This is among the top trends in the video streaming industry.
Learning about your niche and the audience is important to understand their expectations. It also helps to consistently deliver appropriate and unique content. It is hard to stay relevant for long when you have to face giants like Netflix and Amazon Prime Video with their diverse video content library. Finding the right niche and entertaining a particular audience segment will give you the edge over the competition and help you create a strong brand, even against the industry leaders.
Enhanced security for video streaming platforms
Online security threats have evolved over the last decade and cybercriminals are getting smarter every passing day. This calls for a more sophisticated security system that can help detect anomalies and keep online video streaming platforms secure. Let’s learn about what’s new in the security arena for video streaming solutions that can help them deliver a secure viewing experience to the users.
a. Holistic encryption approach
In the present digital era, there is a need for encryption at all levels when it comes to video streaming platforms. You just can’t deliver a secure experience by only using encryption for monetization. Enhanced data protection technologies like homomorphic encryption will be commonplace for the video streaming industry.
b. Cloud security will be dominant
A cloud-first security strategy will be dominant for all video streaming solutions given the dependence on the use of cloud storage and hosting. Security measures will be primarily designed after keeping the cloud aspect in mind. Cloud security will be among the essential video streaming requirements.
The growing popularity of short-form content
Did you know that the attention span of online users is less than 8 seconds? This has reduced from a 12 seconds duration back in 2000. To keep your audience hooked to their screens, you need to start by creating short-form video content that is highly engaging and precise. It should have a hook and communicate the essential message. Short-form video content is growing popular and will slowly dominate the video streaming market.
If you look around yourself, you’ll observe that a majority of your electronic devices are connected to the internet. The increasing use of the internet and connected devices have opened new doors for the video streaming industry. The mainstream consumer applications of IoT video streaming include doorbell cameras, security cameras, pet monitors, etc. IoT video streaming will dominate and grow exponentially, especially after the advent of 5G technology.
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