Big tech companies may face substantial fines from the UK if they disregard new regulations designed to foster competition in digital markets. The Digital Markets Competition and Consumer Bill (DMCC), which will enable regulators to enforce laws without the aid of the courts, was enacted by parliamentarians on Thursday.
In addition, the DMCC prohibits the promotion of fake reviews, requires companies to disclose subscription agreements in full detail, controls secondary ticket sales, and does away with hidden costs. Additionally, it will compel certain companies to notify the Competition and Markets Authority (CMA) of mergers.
The only companies required to comply are those that the CMA identifies as having Strategic Market Status (SMS). These SMS providers are said to hold “a position of strategic significance” and “substantial and entrenched market power” in the UK. They must generate more than £25 billion in revenue globally or more than £1 billion in revenue domestically.
Additionally, the law will grant the CMA the power to decide whether a business has violated the law, demand compliance, and impose penalties without consulting a judge or jury. For breaking the new regulations, the CMA has the authority to fine businesses up to 10% of their whole global income.
This may seem familiar because the Digital Markets Act (DMA), a similar law, was passed by the European Union. For companies considered to be digital “gatekeepers,” like Apple, Google, Meta, and Amazon, the law imposes extensive responsibilities. The DMCC, in contrast to the DMA, provides a more customized approach to the regulations that every SMS company must fulfil.
Some businesses, like Epic Games and Spotify, have long pushed for government action to counteract the app store fees levied by corporations like Apple. Spotify thinks the UK should take action to control Apple’s activities in a post that was made in response to the DMCC’s passing. Spotify CEO Daniel Ek claims in a statement that “Apple has spent millions — in country after country—trying to circumvent and make a mockery of laws like the DMCC.” We cannot pass up the chance to make things right, and the DMCC can spur genuine competition and progress in the United Kingdom. Apple has to be held responsible for its actions.
The European Union has already launched an investigation to determine whether Apple is complying with the new regulations in the region after the company received backlash over its DMA reaction.
Olagoke Ajibola is a creative writer and content producer with an eye for details and excellence. He has a demonstrated history of telling stories for TV, Film and Online. Aside from being fascinated by the power of imagination, his other interest are travel, sport, reading and meeting people.
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