Triller’s Chief Executive confirmed the rumour about their forged Daily Active Users (DAU) to Monthly Active Users (MAU) metrics data. Still, he claims their inaccurate DAU/MAU data is not a criminal matter.
Accordingly, the music video app’s Chief Executive, Mike Lu, did not deny their awareness concerning the incorrect numbers of their user-base they have reportedly published overtime.
“Triller has reported higher numbers of monthly active users,” in line with Billboard’s publication — “to the public than it reports to rights holders,”
During the interviewed session they had with Lu — he noted that his company has stopped publicizing their user-base metric data. Lu then said there is “no legal definition of MAU/DAU,” so there is no need for panicking.
For instance, “if someone is trying to compare TikTok’s MAU/DAU to ours — which means they are saying we have the same definition of MAU/DAU — there is an inherent misunderstanding about Triller’s business and business model. It’s like trying to compare a fish and a bicycle,” Lu backed up his thesis as he addressed Billboard publications.
After Lu’s statement, Triller’s Spokesman has declined to comment on the matter, making their operations fishy. Nonetheless, the music video app claims it is their first time falsifying their user-base metrics data.
In the wake of the 2020 pandemic, Triller attempted to sue Apptopia because the analytical firm published a user-base report that did not correspond with Triller’s expectations.
Apptopia, a renowned app analytics firm that has a reputable status quo of accuracy. Triller has had 52 million downloads over time, in line with Apptopia. Meanwhile, Triller claims to have over 250 million downloads.
Apptopia ended up pulling the Triller report. However, elephants can never maintain stealthiness inside a closet — Sensor Tower, another analytics firm in the field, published a report showing Triller’s user-based has dropped to 45.6 million.
Triller has iteratively forged the number of their user-base metrics data — remember when they once told CNBC they had over 250 million downloads in the previous August. Simultaneously, the music video app claimed to have over 65 million active users based on their customized DAU/MAU statistics.
According to their October DAU/MAU metrics report, Triller claimed 250 million downloads while their former employees verified the music video app’s false user-base results.
Triller’s former employee told Business Insider that the music video company usually excites their regular figure times five, other than the figures sent to the senior management level.
Over time, the music video app has presented its brand as a close counterpart to TikTok — with organized hype. The social media platform manages to attract the influencer’s consent that bolstered its effort to be ranked as the most downloaded on app stores for a short while.
Triller was acquired by Proxima Media in 2019, though they officially commenced operations in 2015. They offered to acquire TikTok during their crisis. Still, TikTok declined to acknowledge Triller as its rival — “what’s Triller?” according to TikTok’s response.