• Cryptocurrency
  • Earnings
  • Enterprise
  • About TechBooky
  • Submit Article
  • Advertise Here
  • Contact Us
TechBooky
  • African
  • AI
  • Metaverse
  • Gadgets
Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors
  • African
  • AI
  • Metaverse
  • Gadgets
Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors
TechBooky
Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors
Home Social Media

Tim Cook Worried About Apple Devices Used for ‘Endless Scrolling’

Olagoke Ajibola by Olagoke Ajibola
October 7, 2021
in Social Media
Share on FacebookShare on Twitter

Apple’s CEO Tim Cook in an interview conducted with Bustle has expressed deep concerns about the “endless-mindless scrolling” culture that social media has inspired users to practice daily. This is not the first time the Apple Executive would express his opinion about certain things publicly. In Cook’s opinion, millions of people around the world are “using technology too much” and that shouldn’t be. Cook believes that his company’s devices should be used for the purpose of creativity, such as taking breathtaking photographs, connecting with family and friends, or something else rather than engaging in ‘endless-mindless scrolling’ online for most needless content.

His interview touched on Apple’s support of Shine, an application that was designed to help combat social stigmas and negativity surrounding mental health issues. According to Cook, “mental health is a crisis” and the adoption of Shine is “another powerful example of how technology can be used to help improve people’s lives.” Citing himself as an example, Tim Cook admits a lot of pressure comes along daily as a result of being Apple’s CEO, but through medication and “being out in nature and feeling so insignificant in the world he has been able to manage the stress and hectic responsibilities that come along with his position.

The Shine app was created with a “mission to make caring for your mental health easier, more representative, and more inclusive.” The Shine app was crowned Apple’s best app of 2020. Users are encouraged to check it out for the sake of their mental health. It is available to download for free on the App Store.

Moving on to technology addiction, Cook claims that “technology should serve humanity and not the other way around.” Cook is deeply worried that millions of people around the world are using technology too much. He emphasizes that one of Apple’s aims today is to try and help them.  Cook said “I’ve always thought that technology should serve humanity and not the other way around. And I always worried about people using technology too much. And so, we came out with Screen Time to try to give people a true reading of the amount of time they’re really spending on their devices because generally, it’s a lot more than they say.” Screen Time is that type of feature that can help people check and change their usage habits. The type of feature would require discipline and cooperation of the user involved.

Another concern that Cook is deeply worried about is the abuse of social media and its culture of infinity scrolling. In Cook’s view, the “endless- mindless scrolling” for near-limitless content on social media platforms, such as Facebook, Instagram, and TikTok surrounds users with so much “negativity.” Cook says “I’ve often worried about the endless scrolling, the surrounding yourself with negativity and so forth. And so elevating a company like Shine and getting people to go check it out — that’s a great use of our technologies because that does serve humanity. Their whole company is based on this. And it’s how we look at the world. We want people to do things with their devices, like the photography exhibit that we both enjoyed, or connecting with family and friends with FaceTime. Not endless, mindless scrolling.”

In 2019, the creator of the infinite or endless scrolling tool on social media – Aza Raskin said, he regretted creating it and is  “so sorry” for his invention. Aza Raskin added that he regrets what his invention has done to society. Raskin said the goal of his invention was to Cook, give the “most seamless experience possible” to users but regrettably, it has transformed into an addictive mechanism that “keep them online for as long as possible.”

Related Posts:

  • IMG_4423
    Everything You Need to Know About Apple’s “Glowtime”…
  • Apple-Intelligence-app-icon
    More Language Support For Apple Intelligence From April
  • apple_vs_elon_musk-sixteen_nine
    Elon Musk Says Apple Never Considered Taking Down…
  • What_Is_Social_Commerce
    Why Should Brands Focus On Social Commerce?
  • Apple's Fiscal Fourth Quarter Results Surpasses All…
  • 840_560
    Massive AI Upgrades Coming To Siri For iOS 18 Via Ajax LLM
  • Apple Intelligence
    Apple Intelligence is Revolutionizing Tech Rivalry…
  • google-gemini
    Apple Reportedly Opting For Google's Gemini To Power…

Discover more from TechBooky

Subscribe to get the latest posts sent to your email.

Tags: appAppleendless scrollingfacebookiphone 13mobilesmartphonesocial mediatim cook
Olagoke Ajibola

Olagoke Ajibola

Olagoke Ajibola is a creative writer and content producer with an eye for details and excellence. He has a demonstrated history of telling stories for TV, Film and Online. Aside from being fascinated by the power of imagination, his other interest are travel, sport, reading and meeting people.

BROWSE BY CATEGORIES

Select Category

    Receive top tech news directly in your inbox

    subscription from
    Loading

    Freshly Squeezed

    • Nigeria to Release First AI Guidelines Within Weeks, Says Alake May 20, 2025
    • Google Secures Major Solar Deal for Data Centre Power May 20, 2025
    • NIBSS and CAC Launch API to Streamline Business Operations May 20, 2025
    • Nigeria Plans $2B Fibre Network to Expand Internet Access May 20, 2025
    • AI Helps Google One Reach 150 Million Subscribers May 16, 2025
    • FT Lists Paymenow, TymeBank & Omnisient Among Africa’s Fastest-Growing Firms May 16, 2025

    Browse Archives

    May 2025
    MTWTFSS
     1234
    567891011
    12131415161718
    19202122232425
    262728293031 
    « Apr    

    Quick Links

    • About TechBooky
    • Advertise Here
    • Contact us
    • Submit Article
    • Privacy Policy

    Recent News

    Nigeria to Release First AI Guidelines Within Weeks, Says Alake

    Nigeria to Release First AI Guidelines Within Weeks, Says Alake

    May 20, 2025
    Google Secures Major Solar Deal for Data Centre Power

    Google Secures Major Solar Deal for Data Centre Power

    May 20, 2025
    NIBSS and CAC Launch API to Streamline Business Operations

    NIBSS and CAC Launch API to Streamline Business Operations

    May 20, 2025
    Nigeria Plans $2B Fibre Network to Expand Internet Access

    Nigeria Plans $2B Fibre Network to Expand Internet Access

    May 20, 2025
    AI Helps Google One Reach 150 Million Subscribers

    AI Helps Google One Reach 150 Million Subscribers

    May 16, 2025
    FT Lists Paymenow, TymeBank & Omnisient Among Africa’s Fastest-Growing Firms

    FT Lists Paymenow, TymeBank & Omnisient Among Africa’s Fastest-Growing Firms

    May 16, 2025
    • Login

    © 2021 Design By Tech Booky Elite

    Generic selectors
    Exact matches only
    Search in title
    Search in content
    Post Type Selectors
    • African
    • Artificial Intelligence
    • Gadgets
    • Metaverse
    • Tips
    • About TechBooky
    • Advertise Here
    • Submit Article
    • Contact us

    © 2021 Design By Tech Booky Elite

    Discover more from TechBooky

    Subscribe now to keep reading and get access to the full archive.

    Continue reading

    We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.Ok