Thirty years after casting IBM in the role of Big Brother in its “1984” Mac ad, Apple has entered into an incongruous alliance with the company. Why is Apple embracing its old nemesis, and why now? CEO Tim Cook told Re/code that pairing IBM’s enterprise credibility with Apple’s consumer-facing mobile device acumen creates an unmatched combination. Here’s his rationale: “The way to think about this is that there are a lot of killer consumer apps out there. … But they were built from a mobile point of view from the ground up. And so they didn’t have the legacy of having been built for the desktop ever. A lot of the enterprise stuff started out from the desktop and then migrated to mobile. It’s not optimized for mobility. … By and large, I think we’ve transformed the life of consumers, but I wouldn’t say we’ve transformed the enterprise. We’ve transformed it some. But the truth is that in order to do that in a big way you need to have the industry expertise of each of the industry verticals, and IBM has that in spades. We don’t have that. … Together we deliver a product to the enterprise that neither of us could deliver on our own, and that we don’t think any pair of or combination of many companies can do. This is a watershed partnership. It really is profound.”
Paul Balo is the founder of TechBooky and a highly skilled wireless communications professional with a strong background in cloud computing, offering extensive experience in designing, implementing, and managing wireless communication systems.
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behaviour or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional
Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes.The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
