TikTok announced the TikTok Trivia, a live quiz contest for creators, an initiative similar to that of HQ’s Trivia that was shut down in 2020. The company announces that it will stream its daily quiz rounds live, and players can sign up between February 22 and February 26 to participate.
TikTok is attracting contestants with a $500,000 cash prize pool that will be divided among the winners. Over the first three days, there will be two live sessions of TikTok Trivia each day. There will be 12 questions in the first session, which will start at 8 p.m. EST. Those that won will share a $30,000 prize. Winners of the second session, which begins at 9 p.m. ET, will get a $70,000 prize. There will also be special “Survival Rounds,” where the questions get harder and harder as they go. The last group standing will split a $100,000 prize pool. The survival rounds occur February 25-26.
The multiple-choice trivia rounds, which will be broadcast live on the official @TikTok account, are open to users who are 18 years old and legal residents of the US. According to the company, participants can participate by answering multiple-choice in various categories, this includes lifestyle, beauty, sports, and music, along with John Wick questions.
Users will encounter trivia questions on the “John Wick” series as well as “surprises and integrations.” The experience is given by Lionsgate and “John Wick Chapter 4,” the company said in a statement as “John Wick Chapter 4” debuts on March 24.
To make the quizzes more eventful, TikTok has hired a live emcee for trivia, similar to HQ. The trivia rounds will be hosted by James Henry, a well-known TikTok creative whose “You’ve been scrolling for way too long” skits frequently go viral on the platform and participants will be able to engage with him, says TikTok.
Although the trivia series is a deviation from TikTok’s original service, the company has been exploring and testing various uses for the TikTok LIVE feature in order to increase engagement. The company promotes live streams as a way to increase sales and encourages companies and creators to “connect with their communities” by going live on the app. Streamers now have the option to restrict live videos to only be viewed by adults, among other more sophisticated targeting options. Also, the company has been attempting to bring live-stream shopping to the US after finding success with the model in China and other Asian countries.
Olagoke Ajibola is a creative writer and content producer with an eye for details and excellence. He has a demonstrated history of telling stories for TV, Film and Online. Aside from being fascinated by the power of imagination, his other interest are travel, sport, reading and meeting people.
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