His announcement coincides with the approaching first anniversary of Threads. When it first launched on the App Store on July 5, 2023, Musk was destroying the once-named Twitter service and baiting Mark Zuckerberg into an actual cage fight that never materialized. A year later, Threads is still expanding steadily, if not as swiftly as it did during its explosive launch. Since taking control, Musk hasn’t released comparable X figures.
Monthly users only tell part of Threads’ growth story, as is the case with any social network. In contrast to Facebook, WhatsApp, and Instagram, Meta has not yet disclosed daily user counts, which is indicative. This exclusion implies that a large number of individuals who have not yet established themselves as regular users are still visiting Threads.
Employees at Meta have revealed that Instagram promotion of Thread has continued to be a major factor in the app’s growth in recent months. The same account system is used by both apps, and it is not anticipated to change.
Nevertheless, 175 million monthly users for a one-year app is not a bad number, especially considering Meta’s uneven track record of releasing stand-alone app projects. Zuckerberg has been open saying he believes Threads has a good chance of becoming the next billion-user product for the company. Meta is concentrating on markets where it believes there is a chance to overtake X in market share, like Japan, to maintain the growth narrative.
Although Meta can afford to support Threads indefinitely, for the time being, it remains a financial loss leader for the company. Executives are reportedly considering enabling advertisements on Threads at some point in the upcoming year, while the specific strategy is still being discussed internally. It’s simple to see how Threads could integrate with Instagram’s current advertising platform. Furthermore, advertisers searching for a more brand-safe substitute for X may find Meta to be an appealing option given its deliberate choice to deprioritize politics and promote light-hearted content.
When Threads originally started, Instagram CEO Adam Mosseri said, “I’m more interested in if it becomes culturally relevant and if it gets hundreds of millions of users. It would be great if it gets big.” After a year, the app’s cultural advancements are undoubtedly still lacking. But Meta has the track to make it happen because it’s still expanding.
Olagoke Ajibola is a creative writer and content producer with an eye for details and excellence. He has a demonstrated history of telling stories for TV, Film and Online. Aside from being fascinated by the power of imagination, his other interest are travel, sport, reading and meeting people.
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behaviour or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional
Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes.The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
