Instant messaging platform Telegram has garnered more than 700 million monthly active users as the WhatsApp rival continues to grow in usage and popularity. As of January 2021, Telegram had 500 million monthly active users. It was also the most downloaded non-gaming app that month. Telegram has also announced that it is rolling out Telegram Premium which will provide users with additional features. This is part of the platform’s push to monetize a significant part of its large and continually growing user base.
The instant messaging platform is yet to announce how much the monthly subscription fee would be for its premium service but it is expected to come in between $4.99 and $6.
Telegram Premium users stand to enjoy greater benefits. Telegram revealed that this set of users will be able to send files as large as 4GB (it was previously 2GB), and enjoy faster downloads, among other things. They also will be able to follow up to a thousand channels, twice more than what free users are entitled to, and create up to 20 chat folders with as many as 200 chats in each of them. Wait! That’s not all. Telegram Premium users will also be able to add up to four Telegram accounts and pin as many as ten chats at once.
According to Telegram, the latest development will ensure that users and not advertisers primarily drive its growth and platform – it wants to continue to operate a user-focused model. CEO Pavel Durov in a statement revealed that the latest development – the move to launch Telegram Premium – was a response to increasing user demand for additional storage and bandwidth. “After giving it some thought, we realized that the only way to let our most demanding fans get more while keeping our existing features free is to make those raised limits a paid option,” he said.
It is also relevant to know that this is the first time an instant messaging platform would be rolling out a premium feature. Rivals such as WhatsApp, Messenger, iMessage, Google’s Messages, and Signal do not offer users premium features.
Ibhadojemu Lucky Emmanuel is a graduate of Education and Economics from the University of Benin. He has a passion for tech and business and has been writing professionally for over a period of five years. He's written across various topics and segments and knew tech-business was it when he first stumbled on it. He has a great passion for music and arts, and wants to visit as many countries as he can someday.
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behaviour or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional
Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes.The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
