Popular brands are everywhere around us. They are often worth several billions of dollars. A recent acquisition of Jaguar and Land Rover by Tata Motors showed us how costly the brands can be. Tata bought these automotive subsidiaries from Ford for $2,3 billion and the price of Jaguar and Land Rover brands was higher than all… Continue reading Creative Ways of Increasing Brand Awareness
Tag: business
Top Business Technology Trends for 2017
Every year companies tend to make a business plan for the upcoming period. This normally happens during the last few months of the year, and it is the time when business plans are developed, as well as marketing and other business strategies. Keeping up with the technology is very important, especially if you want to… Continue reading Top Business Technology Trends for 2017
How difficult is it to Attract Top Developers?
Workforce is the glue which holds the company together. Attracting and retaining top talent are two sides of the same coin, but sometimes you do not even get the chance to flip it. With the rising level of competition and surge in freelancing, it has never been harder to execute hiring policies. The market is… Continue reading How difficult is it to Attract Top Developers?
The Hidden Costs of Launching a Startup
Starting a business comes with a lot of challenges. Competition is hard in any market. It is hard to stand out even with the most innovating marketing efforts. The saying “You have got to spend money to make money.”, is now truer more than ever. Even if you have done all the calculation before starting… Continue reading The Hidden Costs of Launching a Startup
After Massive Breach, Gender Discrimination Lawsuits And Spying For The Government, Verizon Wants a $1b Discount On The Yahoo Deal
It’s not been a good year for Yahoo at all. First it got sold at a really cheap price. This is true when you consider that the internet company used to be worth $128b but eventually agreed to be sold for $4.8b telecom giant Verizon. But even this is now in jeopardy following revelations last… Continue reading After Massive Breach, Gender Discrimination Lawsuits And Spying For The Government, Verizon Wants a $1b Discount On The Yahoo Deal
You Won’t Be Able To Buy Guns, Marijuana And Even Pharmaceuticals On The New Facebook Marketplace
While many have embraced the news of Facebook evolving into a kind of eBay, others like me think it may be long overdue but you know what they say, it’s better late than never. In a post yesterday, Facebook said it was launching marketplace which leverages on the strength of its 1.71 billion users by… Continue reading You Won’t Be Able To Buy Guns, Marijuana And Even Pharmaceuticals On The New Facebook Marketplace
2016 Trends in Business Technology
Technology has become essential almost in all aspects of our lives. It has provided us with numerous possibilities that facilitate completing even the smallest tasks on our to-do lists. It goes without saying that we should embrace technological changes and find a way to incorporate them into business so as to ensure maximum productivity and… Continue reading 2016 Trends in Business Technology
Who’s Going To Acquire Twitter Eventually? Microsoft, Salesforce, Walt Disney Or Saudi Arabia? See Our Picks Here
With new details of a possible Twitter acquisition imminent, we hear the micro blogging site may likely demand $30b from any interested party. While that may be true, who could these possible buyers be? But first, here’s some Twitter facts for you before we continue. Company name: Twitter, Inc Created: 2006 User Stats: 313 million… Continue reading Who’s Going To Acquire Twitter Eventually? Microsoft, Salesforce, Walt Disney Or Saudi Arabia? See Our Picks Here
REACH Is A Nigerian Fintech Startup That Helps You Save For The Rainy Day(s)
If you have ever been involved in a sort of corporative and I mean on informal levels where a group of friends or colleagues come together to contribute to a fund with one person collecting at the end of each month. So say me and eleven other people come together with the aim of making… Continue reading REACH Is A Nigerian Fintech Startup That Helps You Save For The Rainy Day(s)
Nigerian Startup ToLet.com.ng Raises $1.2m/500m Naira As Nigeria Needs 70tr/$175b To Bridge Housing Deficit
Sometimes called Nigeria’s Airbnb sometimes, ToLet.com.ng last week raised $1.2m/504m Naira Series A round of funding from Frontier Digital Ventures. The money is going to be channeled into engineering basically to improve services to customers and agents alike. That said, money will spent on marketing and expansion into other cities in Nigerian presumably Abuja, Port… Continue reading Nigerian Startup ToLet.com.ng Raises $1.2m/500m Naira As Nigeria Needs 70tr/$175b To Bridge Housing Deficit