• Cryptocurrency
  • Earnings
  • Enterprise
  • About TechBooky
  • Submit Article
  • Advertise Here
  • Contact Us
TechBooky
  • African
  • AI
  • Metaverse
  • Gadgets
Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors
  • African
  • AI
  • Metaverse
  • Gadgets
Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors
TechBooky
Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors
Home Cloud

Swiss Startup, Frontify Raises $50M For Collaborative Cloud Platform To Allow Companies Manage And Use Their Design And Brand Assets

Paul Balo by Paul Balo
September 27, 2021
in Cloud, Start Up
Share on FacebookShare on Twitter

Cloud-based software-as-a-service company, Frontify gives companies the leverage to manage their branding in a more consistent and efficient way, while also providing a platform for them to centralize and distribute their brand assets to workers in their companies is at it again!

This time it has closed an equity round of $50 million, a funding it plans to use to both build its own technology and expand its global markets.

The round led by Revaia had new backer, High Sage Ventures and previous backers EQT Ventures, Blossom Capital, and Tenderloin Ventures participating. It will be recalled that EQT had led the previous January 2020 round with $22.3, just ahead of the global stretch of the COVID-19 pandemic. Other tech companies who joined the fray had built their standards on the concepts of distributed, cloud-based and remote work, but ironically, the pandemic ended up in Frontify’s favor with the Swiss startup picking up about 300 customers, now having a total of 5,000 customers.

By January 2020, Frontify has about 2,500 companies and organizations including Facebook, Pepsi, Lufthansa, Sennheiser and Vodafone on its platform, a decent number taking into cognizance the growth of the platform.

The Frontify platform that currently helps companies manage and distribute brand assets used by in-house and external partners also provides digital asset and management tools, but what stands it out from these companies (others in same space include Bynder and Canto) is that it not just covers digital media files but how they can be and are getting used.

This simply entails that it is not just a storage folder for logos and fonts but does wider business collaboration suite that tracks usage and the status of projects where those assets are appearing.

Frontify may have gotten a strong foothold on the market as it  gives companies the opportunity to create templates that lock in certain design details, to enable them remain consistent, while looking to create multiple versions of one piece of artwork for a bigger campaign, allowing the work to be distributed by design. The enumerated can be accessed through the web or desktop app, with developers having the opportunity to build their own templates and other use cases on top of its platform.

The company may have prepared itself for this concept of design consistency as it would be recalled that the founder and Chief Executive Officer (CEO) of Frontify, Roger Dudler had told TechCrunch in January 2020 that:

 “We think design tools might change rather quickly [while] the single source of truth for all brand resources will stay,” he said. “That’s why we bridge that gap by integrating with as many existing tools as possible.” He described the templating features that the company created to expand beyond basic digital asset management as tools to “bring Canva-like functionality to brands with a much more targeted offering for complex enterprise needs.” (Frontify integrates with all of the standard software used in the design industry, including Figma, Sketch and Adobe XD.)

“We instantly got excited about Frontify’s brand management platform and its capacity to capture the whole branding process in one place, making it the single source of truth for employees and collaborators,” said Elina Berrebi, Founding Partner of Revaia, in a statement. “They have demonstrated their ability to convince some of the most trusted brands globally in all industries, while delivering strong and efficient revenue growth. We’re also buying into the passion and the people at Frontify, and are thrilled to contribute to building its global leadership.”

Related Posts:

  • Edtech Giant Byju’s Raises New Funding Of $250 Million
    Edtech Giant Byju’s Raises New Funding Of $250 Million
  • SubsBase, An Egyptian Startup Helping Businesses…
  • Lagos-based B2B E-commerce Platform Omnibiz Secures $15 Million Funding In Pre-Series A Round
    Lagos-based B2B E-commerce Platform Omnibiz Secures…
  • Nigeria's Klasha Gets $2.1 Million In Additional Seed Funding To Scale Its Products For Cross-border Commerce In Africa
    Nigeria's Klasha Gets $2.1 Million In Additional…
  • subsbase
    SubsBase, An Egyptian Business Management Startup…
  • Fintech Playter Secures $55 million to scale its…
  • bitmama
    Nigerian Blockchain Payments Startup, Bitmama…
  • Untitled-design-16
    Payments Platform MFS Africa Raises Additional $100m…

Discover more from TechBooky

Subscribe to get the latest posts sent to your email.

Tags: frontifyfundingsaasstartupswitzerland
Paul Balo

Paul Balo

Paul Balo is the founder of TechBooky and a highly skilled wireless communications professional with a strong background in cloud computing, offering extensive experience in designing, implementing, and managing wireless communication systems.

BROWSE BY CATEGORIES

Receive top tech news directly in your inbox

subscription from
Loading

Freshly Squeezed

  • OpenAI to Buy Jony Ive’s Hardware Startup in Silicon Valley Shakeup May 21, 2025
  • 5yrs After Its Last Appearance, Fortnite is Back in The US App Store May 21, 2025
  • Nigeria-Meta Standoff Threatens Small Business Operations May 21, 2025
  • Galileo Wants “Payment Switch” to Strengthen Bill Pay May 21, 2025
  • MTN Nigeria Sues Banks for ₦6B in SleekChip Technologies Debt Case May 21, 2025
  • Nigeria to Release First AI Guidelines Within Weeks, Says Alake May 20, 2025

Browse Archives

May 2025
MTWTFSS
 1234
567891011
12131415161718
19202122232425
262728293031 
« Apr    

Quick Links

  • About TechBooky
  • Advertise Here
  • Contact us
  • Submit Article
  • Privacy Policy

Recent News

OpenAI to Buy Jony Ive’s Hardware Startup in Silicon Valley Shakeup

OpenAI to Buy Jony Ive’s Hardware Startup in Silicon Valley Shakeup

May 21, 2025
5yrs After Its Last Appearance, Fortnite is Back in The US App Store

5yrs After Its Last Appearance, Fortnite is Back in The US App Store

May 21, 2025
Nigeria-Meta Standoff Threatens Small Business Operations

Nigeria-Meta Standoff Threatens Small Business Operations

May 21, 2025
Galileo Wants “Payment Switch” to Strengthen Bill Pay

Galileo Wants “Payment Switch” to Strengthen Bill Pay

May 21, 2025
MTN Declares Core Infrastructure Secure After Cyberattack

MTN Nigeria Sues Banks for ₦6B in SleekChip Technologies Debt Case

May 21, 2025
Nigeria to Release First AI Guidelines Within Weeks, Says Alake

Nigeria to Release First AI Guidelines Within Weeks, Says Alake

May 20, 2025
  • Login

© 2021 Design By Tech Booky Elite

Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors
  • African
  • Artificial Intelligence
  • Gadgets
  • Metaverse
  • Tips
  • About TechBooky
  • Advertise Here
  • Submit Article
  • Contact us

© 2021 Design By Tech Booky Elite

Discover more from TechBooky

Subscribe now to keep reading and get access to the full archive.

Continue reading

We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.Ok