Lately, Spotify’s presence in the social media industry becomes solidified, whereby the digital streaming media has reportedly acquired Podz to bolster its podcast service within its digital music platform. Podz is well remarkable as a podcast discovery platform that delivers teasers via short clips.
Integrating Podz with Spotify as a tool that bolsters Podz’s platform whereby experiencing teasers that interest it users are now flexible with extra music. While Podz users have reportedly experienced preferred teasers according to their choice and extent of discoveries.
Spotify is expected to fully acquire Podz before 2022 — by the end of this year, the newly Greenroom that joins the list of integrated media platforms with the digital streaming media is also expected to bolster listening productivity via podcasts and live audio room chats.
“We are investing to build and scale the world’s best (and most personalized) podcast discovery experience” Spotify announced Podz acquisition via their custom blog spot. “We believe that Podz’ technology will complement and accelerate Spotify’s focused efforts to drive discovery, deliver listeners the right content at the right time, and accelerate the growth of the category worldwide.”
While Greenroom rivals the likes of Google’s Spaces, Clubhouse, Twitter’s Spaces, Discord, and many more others, Podz will also expand Spotify’s user base with its services that originally provide daily suggestions in line with its users’ preferences and taste of podcasts.
Podz discovers the latest podcast and Spotify discovers the latest music as well — this integration aims to deliver listening pleasure with users’ choice while the timing is perfect according to users’ behavior accessing the digital music platform.
Spotify really needs to incorporate with Podz’s technology — the podcast platform has reportedly gained a vast user base, and this deal should be sealed as soon as possible. By the end of this year, Spotify users are expected to be able to access Podz while listening to music digitally.
Lately, the digital music media also acquired Betty Labs, the same tech media that assisted in developing Locker Room — the sport audio platform. Integrating these platforms is expected to bolters its Clubhouse-like audio chat room, Greenroom.