• Cryptocurrency
  • Earnings
  • Enterprise
  • About TechBooky
  • Submit Article
  • Advertise Here
  • Contact Us
TechBooky
  • African
  • AI
  • Metaverse
  • Gadgets
Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors
  • African
  • AI
  • Metaverse
  • Gadgets
Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors
TechBooky
Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors
Home Internet

SocialRank now lets you analyze your Twitter followers based on location and keywords

Paul Balo by Paul Balo
July 31, 2014
in Internet, Service news
Share on FacebookShare on Twitter

Twitter analytics service SocialRank, which waslaunched in February by two ex-Dwolla staffers, has undergone a significant upgrade in order to help brands and companies get more value and insight from their social media.

The original version of the service helped brands — and, in fact, any user — scan all of their followers on Twitter and locate those who are most influential, engaged and a combination of the two.

Now, the service is expanding out to offer more options to evaluate the people who are following you on Twitter. Users can be segmented by location, keyword searches and a combination of the two, which is something that SocialRank co-founder Alex Taub tells TNW was much requested by the brands that use the service.

Screenshot 2014 07 30 21.30.19 730x403 SocialRank now lets you analyze your Twitter followers based on location and keywords

Enabling more personal Twitter outreach

Taub explains that with more than 5,000 brands as customers – including some big names like GoPro and Uber — the platform is already used for a range of activities. Some want to identify their most influential brand advocates, or just find real people who are fans and active on Twitter. Uber, for example, has run ‘surprise’ campaigns that offer benefits and deals to loyal fans on Twitter, and not just those with sizable influence either.

SocialRank 2.0 also removes the limitations on searches — which was capped at 10 for free users, and 100 for paying customers — which will give users even more options. Taub illustrate with an example:

“If the MLS is planning an exclusive event with US footballer Clint Dempsey in New York for 100 fans, SocialRank would enable it to drill down and find soccer fans in the area who are already following, or actively engage with, the MLS account on Twitter.”

Screenshot 2014 07 30 21.34.55 730x418 SocialRank now lets you analyze your Twitter followers based on location and keywords

Going beyond Twitter, and offering market intelligence

Taub says that the company intends to keep this new basic offering free, but it will expand to offer more services that are for paying customers only.

That will include a powerful market intelligence feature that lets customers simulate analytics for other Twitter accounts, perhaps for competitive analysis or just comparison. There are also plans to add analytics for Instagram, and later Pinterest and Facebook too.

Market intelligence is currently being used in beta by a handful of select SocialRank customers. Taub says the feature will cost more than a basic membership package because it is custom-built — Twitter doesn’t provide this information but SocialRank has managed to reverse-engineer it. The company hopes to make it a fully-fledged feature that is open to all (for a price) by the start of 2015.

Screenshot 2014 07 30 21.31.441 520x446 SocialRank now lets you analyze your Twitter followers based on location and keywords

Pushing out to cover other social networks is part of SocialRank’s ambition to be the platform for managing followers across all social accounts, with brands in mind in particular, Taub explains.

“We haven’t found an extensive or all-encompassing product that helps brands manage their followers across multiple networks that is also easy-to-use and affordable. Whereas a company like Hootsuite or Buffer has built a central location/dashboard to help manage posting across multiple networks, we are building a central location/dashboard to help manage followers across multiple networks. We are building the Hootsuite or Buffer for followers,” he writes in a company blog post.

SocialRank certainly has some unique data options that most other services don’t cater to and, with a number of established brands already aboard, the company looks to have an interesting future.

source: JON RUSSELL/http://thenextweb.com

Related Posts:

  • Twitter Blue Suspended After Controversial Start
    Twitter Blue Suspended After Controversial Start
  • us-internet-merger-twitter-musk-buyout
    Twitter Blue Launches In Japan
  • hero-image (1)
    Twitter Launches Its "Blue" Service In Japan
  • twitter-logo-official
    How To Boost A Twitter Account In 2023: One Tool…
  • Twitter_1796af18568_large
    Twitter Co-Tweets Feature in Testing, Will Let Users…
  • 291977306_589490199360443_3394157775533664009_n-819×1024
    Twitter Influencers in Nigeria — The Rise of a New…
  • iphone-7-BGR
    Elon Musk To Relaunch Twitter Blue's Check…
  • twitter-tv
    Twitter Prepares To Introduce In-House Video App For…

Discover more from TechBooky

Subscribe to get the latest posts sent to your email.

Paul Balo

Paul Balo

Paul Balo is the founder of TechBooky and a highly skilled wireless communications professional with a strong background in cloud computing, offering extensive experience in designing, implementing, and managing wireless communication systems.

BROWSE BY CATEGORIES

Select Category

    Receive top tech news directly in your inbox

    subscription from
    Loading

    Freshly Squeezed

    • Vietnam Will Soon block Telegram, App Owners are Surprised May 24, 2025
    • Widespread Downtime Reported By X Users May 24, 2025
    • MongoDB Enters Africa Through Nigeria Targeting $100B Digital Market May 24, 2025
    • Meta Quest’s Headgear Will Soon Support 3D Instagram Images May 24, 2025
    • Mozilla To Shut Down Pocket To Concentrate On Firefox May 24, 2025
    • OpenAI Upgrades Operator Agent’s AI Model May 24, 2025

    Browse Archives

    May 2025
    MTWTFSS
     1234
    567891011
    12131415161718
    19202122232425
    262728293031 
    « Apr    

    Quick Links

    • About TechBooky
    • Advertise Here
    • Contact us
    • Submit Article
    • Privacy Policy

    Recent News

    Court In Russia Issues Approval To Block Telegram App

    Vietnam Will Soon block Telegram, App Owners are Surprised

    May 24, 2025
    Widespread Downtime Reported By X Users

    Widespread Downtime Reported By X Users

    May 24, 2025
    MongoDB Enters Africa Through Nigeria Targeting $100B Digital Market

    MongoDB Enters Africa Through Nigeria Targeting $100B Digital Market

    May 24, 2025
    Meta Quest’s Headgear Will Soon Support 3D Instagram Images

    Meta Quest’s Headgear Will Soon Support 3D Instagram Images

    May 24, 2025
    Mozilla To Shut Down Pocket To Concentrate On Firefox

    Mozilla To Shut Down Pocket To Concentrate On Firefox

    May 24, 2025
    OpenAI Upgrades Operator Agent’s AI Model

    OpenAI Upgrades Operator Agent’s AI Model

    May 24, 2025
    • Login

    © 2021 Design By Tech Booky Elite

    Generic selectors
    Exact matches only
    Search in title
    Search in content
    Post Type Selectors
    • African
    • Artificial Intelligence
    • Gadgets
    • Metaverse
    • Tips
    • About TechBooky
    • Advertise Here
    • Submit Article
    • Contact us

    © 2021 Design By Tech Booky Elite

    Discover more from TechBooky

    Subscribe now to keep reading and get access to the full archive.

    Continue reading

    We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.Ok