Lots of tech CEOs have taken the ALS Ice Bucket Challenge, but Samsung’s Galaxy S5 might be the first tech product to do so.
And it is some smart marketing, given that the S5 is waterproof — unlike many other market-leading smartphones. To drive home the point, the Galaxy S5 challenged the iPhone 5s, the HTC One M8 and Nokia Lumia 930.
“Gosh, that’s freezing,” a computerized voice says after a Galaxy gets dumped with ice water. For any reader who has been living under a bucket, people across the globe are dumping ice water on their heads to raise money and awareness for ALS, also known as Lou Gehrig’s Disease.
For the record, Samsung is not the only smartphone that could take the plunge. Sony makes several waterproof members of its Xperia family, while Kyocera specializes in rugged and water-resistant models.
While the stunt is certainly clever, Samsung is taking a risk by essentially using a charitable endeavor as a marketing ploy.
Paul Balo is the founder of TechBooky and a highly skilled wireless communications professional with a strong background in cloud computing, offering extensive experience in designing, implementing, and managing wireless communication systems.
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behaviour or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional
Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes.The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
