Report: Black Ops 6 Could Draw 4m New Game Pass Users

Good news to game lovers is that the most anticipated game, Call of Duty: Black Ops 6, is now available. On October 25, Call of Duty: Black Ops 6 became available on PC, PS4, PS5, Xbox One, and Xbox Series S/X. Additionally, on the day of its release, the first-person shooter became the first Call of Duty game ever to be accessible on Xbox Game Pass. Microsoft anticipates an increase in Game Pass subscriptions as a result of Black Ops 6’s inclusion. An estimate of the growth the firm may anticipate has been offered by industry analysts. According to reports, the most recent Call of Duty might result in four million additional Game Pass members.

Up to four million additional members are expected to sign up for Microsoft’s gaming service as a result of Call of Duty: Black Ops 6.

As it debuts on PC and Xbox Game Pass, Black Ops 6 is expected to be a significant release for the series.

The infamous release of Modern Warfare 3 in 2023 temporarily damaged Call of Duty’s image, but the franchise is reportedly too great to fail after a single, badly reviewed game.

Expected 4 million new Game Pass members are expected to sign up for Black Ops 6, the first CoD game to debut on Game Pass on the first day, according to analysts contacted by gamesindustry.biz.

If feasible, this is huge news for Microsoft, but the memberships may be expensive. Considering that many of these new subscribers may have bought the game otherwise, they will significantly reduce the amount of money that would typically be spent on full purchases.

Wedbush CEO Michael Pachter anticipates that Black Ops 6 will bring in three to four million new Game Pass members, according to the research that was released last week. But he also asserted that up to six million game sales may be lost as a result of Game Pass access. This was predicated on the idea that 25% of Game Pass members would purchase the game anyway.

Though some were more cautious about Call of Duty drawing new gamers to Microsoft’s gaming subscription service, other experts in the research shared a similar opinion. Piers Harding-Rolls, chief games analyst at Ampere, stated that he anticipated a ten percent increase in Game Pass Ultimate subscribers with the release of Black Ops 6. New members and those upgrading from Game Pass Core and Game Pass Standard tiers—which do not get day-one launch for Xbox first-party games—would be included in that hike, he said.

The analyst informed GamesIndustyr.biz that while Call of Duty on Game Pass would initially lose Microsoft money and hinder the game’s sales, there will probably be more options for in-game revenue with Game Pass. Without a doubt, Microsoft will incur significant costs, at least initially, to include the most recent Call of Duty. But Call of Duty is becoming more and more of a live-service game that makes a lot of money in-game. According to him, Microsoft will swap premium full-game sales for a larger audience that can make money in-game.

However, every expert stated that the long-term viability of adding Call of Duty to Game Pass would rely on Microsoft’s ability to retain those gamers on the subscription service after Black Ops 6’s launch. After playing Black Ops 6, many users can decide to cancel their subscription to Game Pass or downgrade their tier.

Sarah Bond, the president of Xbox, had earlier this year revealed that 34 million people had signed up for Game Pass. Call of Duty: Black Ops 6 will be accessible on Xbox, PC, and Cloud via Game Pass Ultimate.

Following a protracted legal fight with the US Federal Trade Commission and the UK Competition and Markets Authority, Microsoft paid $69 billion to purchase Activision-Blizzard, the company that makes Call of Duty, late last year. Diablo IV will be the first Activision game added to Game Pass, the firm said earlier this year.