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Home Enterprise

Will Twitter Launch a Standalone Messenger App Amid Read Receipts and Web Link Preview Updates?

Paul Balo by Paul Balo
September 9, 2016
in Enterprise, Service news, Social Media
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A recent direct message reply on Twitter unveiled features quietly introduced on the social media platform: read receipts and web link previews now being part of the DM (direct message) experience. This revelation came to light when the features were seen in action, a significant development noted on Twitter’s official handle.

[Add Image Here: Screenshot of Twitter Announcement]

The launch of these two features wasn’t the only update made by the platform. In addition to read receipts and web link previews that mirror the private messaging experiences on Messenger and WhatsApp, Twitter has slowly been implementing other features that signal its intent on enhancing the DM service. Critics may label these changes as small and overdue, but they do provide a glimmer of innovation in Twitter’s strategy.

Perhaps the most notable outstanding request is the elusive “edit button”, a function that has been famously demanded by Kim Kardashian West in July last year. Twitter CEO, Jack Dorsey, responded with an assurance of consideration, yet the feature remains absent, even as this service’s popularity has skyrocketed on Facebook.

Another potentially significant feature, the “Save a tweet” option, has also yet to make an appearance. This regularly utilized function would certainly be advantageous to Twitter, given its documented use by an impressive 250 million users per day.

However, Twitter’s focus on DM features is unmistakably evident. Tracing back to August of 2015, the company announced that they were increasing the DM character limit from 140 to a whopping 10,000 – a noteworthy move at the time. Additionally, in January of that same year, they introduced Group DMs, private multi-person conversations accommodating up to 50 people. These changes were seen as a tremendous boost to the less-utilized DM service on Twitter.

These significant alterations to the platform’s direct messaging function raise a crucial question: is Twitter considering the launch of a standalone messenger app like Facebook’s Messenger? Such a move would be a major surprise and a potentially game-changing strategy for a platform in desperate need of innovation.

Earlier this week, rumours began to swirl that Twitter could soon be up for sale, with tech giant Google named as a potential suitor. Despite efforts to enhance its position through various strategies, including a deal with the National Football League (NFL) and the rollout of its live streaming app to all users, Twitter has failed to reverse its fortunes. The launch of a standalone messenger app could be the shake-up the company needs.

In addition to the above advancements, Twitter also announced a typing indicator on the microblogging site, pointing towards a robust set of enhancements aimed at improving user engagement and experience on the platform.

Could we soon be using a separate Twitter messaging app? As they say, where there’s smoke, there’s usually fire – and it seems like there’s plenty of smoke stirring around Twitter these days. It remains to be seen what Tweets the coming weeks will bring.

[Add Image Here: Mockup image of standalone Twitter Messaging App]

Note: This article was updated to reflect modern realities.

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Tags: direct messagedminstant messagingsocial mediatwitter
Paul Balo

Paul Balo

Paul Balo is the founder of TechBooky and a highly skilled wireless communications professional with a strong background in cloud computing, offering extensive experience in designing, implementing, and managing wireless communication systems.

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