Opera now has an inbuilt advert blocking feature in its browser. This means users can now surf the web without seeing ads. This according to the company is to load web pages faster. Breaking this down further, Opera says web pages will load 90 percent faster than Internet Explorer and 45 percent faster than Chrome.
But how did they arrive at these figures?
In a post by Krystian Kolondra, senior vice president of global engineering at Opera, “These results are from the test we have done on 66 content-rich websites. The machine has an AMD Phenom II X6 processor with 8 GB of RAM and is running on Windows 10 64-bit. We have done similar tests on various systems. The percentage remains very similar, while the average loading time of particular pages varies.
For the testing, we used WebDriver and repeated page loading time for each site 15 times. The time shows median for loading a page between navigationStart and loadEventEnd events.”
The downside
Publishers who run ads on their sites may push back at this thereby forcing users to use other web browsers. According to the figures below obtained from W3 Schools, Opera web browser still lags behind Chrome, Explorer, Firefox and Safari.
In CNBC post, its is estimated that Ad-blocking cost digital publishers about $22b in 2015 alone with around 198 million global people using the software, according to a report by PageFair and Adobe. Top sites like the New York Times have started asking people who use ad blocking software to rather purchase a subscription. This could pose a future challenge for Opera or on the flip side, it could be a boon for the software company.
Paul Balo is the founder of TechBooky and a highly skilled wireless communications professional with a strong background in cloud computing, offering extensive experience in designing, implementing, and managing wireless communication systems.
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behaviour or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional
Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes.The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
