VSCO (Visual Supply Company, pronounced “vis-coe”) — a photography startup social media that gained fame with the teenage users is said to be anticipating an acquisition deal by Pinterest. Both parties are still negotiating, and a final decision is yet to be a sealed deal.
Based on anonymity, the in-house members involved in the negotiations are not allowed to publicly disclose facts about VSCO’s acquisition. Pinterest and VSCO are discreet about the bargaining details of the deal.
Both parties uphold the industry’s respected status quo — as a startup company, VSCO is valued at over $550 million. In comparison, they raised over $90 million during their previous fundraising event.
Pinterest’s net worth is valued at $49 billion making it a relatively company — they became a public entity in 2019. Although both parties’ representatives have declined to comment about the ongoing deal, Pinterest stands a high chance of acquiring Viscose.
Meanwhile, “We’re always meeting with different companies across the creative space at any given time and do not discuss rumours or speculation” VSCO chief representative Julie Inouye noted that the photography social media is gradually aiming to expand to its peak.
Aside from weighing their net values to ascertain how they would develop the industry, they are similarly compatible based on their services — visual editing, defined as digital image networking. VSCO and Pinterest are built as image social media.
VSCO has been in the industry on stealth for a decade as a startup company until the contents the “VSCO girls” produced went viral. The girls’ group appeared with trendy costumes such as Hydro Flasks and fashionably rocking Crocs. VSCO girls’ content inspired further ideas as memes and costumes for Halloween, which serves as perfect content for Pinterest.
According to app specialists familiar with the matter, they believe Pinterest intends to acquire the startup company to channel VSCO’s video and photo editing technology to enhance its services.
Meanwhile, VSCO is remarked as antisocial media because the developers did not build its interface like a typical social media that follow other users, likes other contents, or keeps track of their followers. Still, VSCO lacks that interesting zeal urging its fellow users to compete for an enormous fan base.
In contrast to other social media, VSCO tends to shy away from processing ads — a major tool utilized by other tech companies to generate revenue.
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