• Cryptocurrency
  • Earnings
  • Enterprise
  • About TechBooky
  • Submit Article
  • Advertise Here
  • Contact Us
TechBooky
  • African
  • AI
  • Metaverse
  • Gadgets
Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors
  • African
  • AI
  • Metaverse
  • Gadgets
Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors
TechBooky
Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors
Home Social Media

Pinterest Now Has 450 Million Active Monthly Users

Ayoola by Ayoola
February 8, 2023
in Social Media
Share on FacebookShare on Twitter

Image sharing and social media service platform, Pinterest has announced a 4 percent jump year-on-year in its latest earnings even as the company announced it now has 450 million monthly active users globally. In the new announcement, the American company said while its user bases in the United States and Canada stayed at 95 million, growth in other regions contributed to this milestone.

The company also announced its readiness to continue to grow its footprints over the format, while at the same time monetize it.

Pinterest CEO, Bill Ready during the earnings call said:

“Over the long term, we also want to make every pin shoppable. To that end, we’re making video content on Pinterest more actionable using the same playbook we applied to static images. Over the course of this year, we’ll be deploying our computer vision technology across our video corpus to find products and videos and make them shoppable”.

The CEO mentioned that Video supply on Pinterest had a 30 percent growth quarter-over-quarter due to the large influx of Gen Z users, who he said contributed to about 50 percent of the video pins in the 4th quarter. The company will be glad about the realization that videos are contributing to a good chunk of its revenue.

“Importantly, while we’re seeing more than 10% of our engagement is on video, it’s more than 30% of our revenue is on short-form video,” Ready said.

Pinterest had in June 2022 introduces a short video advertising under4 the purview of the “Idea Ads” project, with the company at the time noting that aside generating clicks, companies could also use the format to generate brand awareness.

In July 2022, the company brought support for video assets in product catalogs, while in October same year, partnered with major labels like Warner Music Group, Warner Chappell Music, Merlin, and BMG to let users add licensed music to their clips and to also make short videos more engaging.

This idea trajectory may have attracted the young generation and contributed to the rise in Pinterest active users.

With other big names in the short video world working against time to look at different ways of monetization in competition with Pinterest, the company doesn’t seem to be fazed as it believes it makes use of images in a unique way, as it stands out with being able to do something remarkable with video.  The company also says its approach is different from other short video apps that want users to sit back and get entertained while scrolling through clips.

“We have the user in a lean-forward and tent mode, you know, where we think shoppable content, these kinds of things, would be much more well received by our users. And so, that’s, you know, a big part of, you know, what comes next for us, you know, is that we’re looking at how we make video shuffle,” Ready said.

Related Posts:

  • Samsung-Galaxy-Note-4
    Pinterest's Impressive Third-Quarter Earnings Report…
  • Pinterest Stock Soars On The Announcement That CEO Ben Silbermann Is Stepping Down
    Pinterest Stock Soars On The Announcement That CEO…
  • Pinterest Reports Impressive Quarterly Results, The Positive Sign Needed By Investors
    Pinterest Reports Impressive Quarterly Results, The…
  • teb_launch2
    Pinterest Reports Disappointing Second Quarter Results
  • pinterest-240759-1
    Pinterest Soars on Great Q1 Beat, Fastest Revenue…
  • 9b743877-2653-4a24-9b95-2b16f4fb0c37_1520x800
    Pinterest Has Shut Down Its 'Creator Rewards' Program
  • Pinterest Stock Down On Expense Surpassing Revenue Report
    Pinterest Stock Down On Expense Surpassing Revenue Report
  • spotify ui
    Spotify’s Premium Subscribers Increase To 188 Million In Q2

Discover more from TechBooky

Subscribe to get the latest posts sent to your email.

Tags: pinterestsocial media
Ayoola

Ayoola

Ayoola Faseyi, an Abuja based Journalist with interest in Technology and Politics. He is a versatile writer with articles in many renowned News Journals.He is the Co-Founder of media brand, The Vent Republic.

BROWSE BY CATEGORIES

Select Category

    Receive top tech news directly in your inbox

    subscription from
    Loading

    Freshly Squeezed

    • Tech Hype vs. Reality – When Big Tech Missed the Mark Pt. 3 May 11, 2025
    • Google’s Antitrust Showdown, AI vs. Search, and other Headlines May 11, 2025
    • Huawei Officially Launches HarmonyOS for PC May 10, 2025
    • Canada Nears Launch of Instant Payment Technology May 10, 2025
    • Threads Adds Dashboard for Post & Account Limits May 10, 2025
    • Many X Users are Experiencing Timeline Update Issues May 10, 2025

    Browse Archives

    May 2025
    MTWTFSS
     1234
    567891011
    12131415161718
    19202122232425
    262728293031 
    « Apr    

    Popular Tags

    africa (135) AI (497) android (367) app (717) Apple (577) artificial intelligence (419) business (482) china (132) cryptocurrency (210) ecommerce (122) enterprise (287) facebook (507) fintech (244) funding (121) gadget (558) gaming (201) google (710) government (469) instagram (173) internet (467) ios (291) iphone (246) meta (116) microsoft (369) mobile (352) new feature (384) nigeria (440) privacy (158) research (140) samsung (185) security (421) smartphone (277) social media (836) software (509) startup (419) streaming (174) telecom (242) tips (372) twitter (289) united states (216) users (158) videos (127) website (173) whatsapp (201) youtube (138)

    Quick Links

    • About TechBooky
    • Advertise Here
    • Contact us
    • Submit Article
    • Privacy Policy

    About Us

    TechBooky

    TechBooky is a social Tech blog with a special focus on the budding African Technology sector. TechBooky is currently based in Abuja, Nigeria.

    Recent News

    Tech Hype vs. Reality – When Big Tech Missed the Mark Pt. 1

    Tech Hype vs. Reality – When Big Tech Missed the Mark Pt. 3

    May 11, 2025
    Google’s Antitrust Showdown, AI vs. Search, and other Headlines

    Google’s Antitrust Showdown, AI vs. Search, and other Headlines

    May 11, 2025
    Huawei Officially Launches HarmonyOS for PC

    Huawei Officially Launches HarmonyOS for PC

    May 10, 2025
    Canada Nears Launch of Instant Payment Technology

    Canada Nears Launch of Instant Payment Technology

    May 10, 2025
    Advertisement Coming to Threads from Next Year

    Threads Adds Dashboard for Post & Account Limits

    May 10, 2025
    Many X Users are Experiencing Timeline Update Issues

    Many X Users are Experiencing Timeline Update Issues

    May 10, 2025
    • Login

    © 2021 Design By Tech Booky Elite

    Generic selectors
    Exact matches only
    Search in title
    Search in content
    Post Type Selectors
    • African
    • Artificial Intelligence
    • Gadgets
    • Metaverse
    • Tips
    • About TechBooky
    • Advertise Here
    • Submit Article
    • Contact us

    © 2021 Design By Tech Booky Elite

    Discover more from TechBooky

    Subscribe now to keep reading and get access to the full archive.

    Continue reading

    We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.Ok