• Archives
  • Cryptocurrency
  • Earnings
  • Enterprise
  • About TechBooky
  • Submit Article
  • Advertise Here
  • Contact Us
TechBooky
  • African
  • AI
  • Metaverse
  • Gadgets
Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors
  • African
  • AI
  • Metaverse
  • Gadgets
Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors
TechBooky
Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors
Home General App

Nearly 40 Million Active Users Don’t Use Twitter’s Site or App

Paul Balo by Paul Balo
August 2, 2014
in App, Enterprise, Mobile
Share on FacebookShare on Twitter

Investors who have recently compounded Twitter Inc’s market worth by over $3 billion should take note of an underlying detail.

Although Twitter reports showed its second-quarter revenue rose more than double, and user base growth saw resurgence, a hidden element revealed during an online reveal during Twitter’s earnings report exhibits a worrying trend: The quotient of users who never encounter Twitter advertisements is on the rise, with the expansion rate of ad-viewing users slowing down.

Twitter’s most recent user count stands at 271 million, 14 percent of which, or 37.9 million individuals, do not directly access Twitter via its site or mobile app – the key platforms showcasing Twitter ads. Instead, these users interact via various third-party apps that are linked to Twitter.

These users may browse tweets on different digital news platforms like Flipboard, share pictures on Twitter via Instagram, disclose their locations using Foursquare, or share news articles from a variety of websites. They do not, however, launch the Twitter mobile app or visit Twitter.com, and therefore, do not view Twitter’s advertisements.

Other users categorized as ‘active users’ do not engage with Twitter content. Several mobile apps automatically extract data from Twitter’s servers, registering these users as active on a monthly basis, regardless of their activity on the apps. This factor contributes to why the percentage of Twitter users unexposed to ads has surged from 7% to 14% within the last year.

As the growth rate of third-party app users surpasses that of monetizable Twitter users, concerns regarding the expanse of Twitter’s commercial realm are emerging. Despite the inability to push ads in third-party apps, Twitter has engineered solutions to display a wider variety of ads, attract more user investment, particularly on mobile, leading to a doubling of its revenue to $312.2 million in the recent quarter.

Still, a secret ratio of third-party app users who never view or share Twitter content stays a challenge. Regardless of these users being bots or not, heavy reliance on such user metrics poses a hazard. Twitter aims to introduce new metrics which highlight its reach beyond just monthly active users.

There are rumors regarding Twitter’s plan to generate revenue from its third-party users. Late in 2013, Flipboard started piloting tests for full-page ads for Twitter within its tile, which flips through a user’s feed of stories pulled from their Twitter account.

source: YOREE KOH/Wall Street Journal

This article was updated in 2025 to reflect current trends and insights.

Related Posts:

  • twitterdmsearch
    Twitter Is Reducing The Number Of DMs Unverified…
  • Twitter_1796af18568_large
    Twitter Has Started Blocking Unregistered Users
  • us-internet-merger-twitter-musk-buyout
    Twitter Blue Launches In Japan
  • threads-twitter-july-7-2023-reuters
    Threads Surpasses 100M Users, As Twitter Traffic Tanks
  • Elon-Musk-Twitter-Purchase-Update-Business-1238367031
    Elon Musk Will Buy Twitter For Real This Time
  • 1B2A0CC3-BCC3-4629-8AC5-12DEBC3FE821
    Elon Musk Effect: Verified Users On Twitter To Pay…
  • hero-image (1)
    Twitter Launches Its "Blue" Service In Japan
  • Threads, Instagram's Twitter Rival Is Losing Steam,…

Discover more from TechBooky

Subscribe to get the latest posts sent to your email.

Paul Balo

Paul Balo

Paul Balo is the founder of TechBooky and a highly skilled wireless communications professional with a strong background in cloud computing, offering extensive experience in designing, implementing, and managing wireless communication systems.

BROWSE BY CATEGORIES

Select Category

    Receive top tech news directly in your inbox

    subscription from
    Loading

    Freshly Squeezed

    • Bitchat Bluetooth Messaging App On App Store July 29, 2025
    • Edge Gets New Copilot Mode Feature Making it an AI Browser July 29, 2025
    • PayPal’s Crypto Payments Reduce International Fees by 90% July 28, 2025
    • Mastercard Launches A2A Protect to Target “Fast Fraud” July 28, 2025
    • Microsoft Cuts Ties with Rosneft-linked Indian Oil Company July 28, 2025
    • Musk Urged by US Senator to Stop S/East Asian Fraudsters using Starlink July 28, 2025

    Browse Archives

    July 2025
    MTWTFSS
     123456
    78910111213
    14151617181920
    21222324252627
    28293031 
    « Jun    

    Quick Links

    • About TechBooky
    • Advertise Here
    • Contact us
    • Submit Article
    • Privacy Policy
    Generic selectors
    Exact matches only
    Search in title
    Search in content
    Post Type Selectors
    • African
    • Artificial Intelligence
    • Gadgets
    • Metaverse
    • Tips
    • About TechBooky
    • Advertise Here
    • Submit Article
    • Contact us

    © 2025 Designed By TechBooky Elite

    Discover more from TechBooky

    Subscribe now to keep reading and get access to the full archive.

    Continue reading

    We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.