“Microsoft is building these apps to give consumers more of a reason to buy content in the Microsoft Store”. According to a report by Windows Central.
“Lots of people buy digital movies and TV content, and Microsoft has a huge store that a lot of people seemingly ignore or don’t know about because there is no mobile companion app for their phone,” the report added.
The Microsoft Store has an impressive collection of films and TV shows available to buy, including many that aren’t available via streaming services, but until now it’s only been accessible through Microsoft’s own platforms, including Xbox, Windows 10 PCs and Windows 10 Mobile. The app will allow users to access content they have purchased from the Microsoft Store. Microsoft hopes that it will in turn encourage more people to choose the Microsoft Store when purchasing movies and TV shows.
The development of a new Movies & TV app is another sign that Microsoft has finally laid Windows 10 Mobile to rest, and is focusing on making Windows PCs play nicely with Android and iOS instead. However the company has poured effort and resources into making Windows 10 Mobile a success, but the operating system never secured enough users to be viable.
Later that week, Microsoft released Edge for Android and iOS, plus a Launcher app to let Android users customize their phones. Just a few days after that, the Fall Creators Update made it possible to link an iOS or Android phone to your Windows 10 PC so you can start browsing the web on one device and continue on another.
A new version of the Movies & TV app could let viewers start watching on a PC, then continue on their phone, making the Microsoft Store’s collection of movies and shows much more appealing. We’ll be keeping an eye on the App Store and Google Play for more developments.
The app is currently available on Windows-based platforms such as Windows 10 PC, Xbox and Windows 10 Mobile. But users who purchase TV shows and movies from Microsoft store will soon be able to watch content from their Apple and Android devices worldwide.
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behaviour or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional
Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes.The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
