The recently held “Music Meets Data” workshop in Lagos brought together stakeholders from the music and technology industries to explore the potential of artificial intelligence (AI) in enhancing music production, promotion, and accessibility in Africa. Organized by Instig Labs, a business incubation platform, and SLOT Africa, a technology outfit, the hybrid workshop featured keynote speakers, panel discussions, a data visualization competition, and networking opportunities.
The discussions, moderated by Michael Osumo from Instig Labs and Susan Tejuosho from SLOT Africa, delved into various issues concerning data, tech, and AI in the music industry. Participants examined the role of data and AI in the emerging African music landscape and emphasized the need for stakeholders to create platforms to leverage this technological trend. Legal matters, such as copyright and collaborations within the evolving ecosystem, were also addressed.
Ezinne Okeke, who analyses data to predict trends for music marketing at Mavin Global, one of Nigeria’s biggest record labels, highlighted how data analysis has revolutionized music creation and marketing. Through data insights, artists can understand their audience’s preferences and emotions, guiding them in creating music that resonates with listeners.
Gilbert Bani, a recording artist, founder, and music manager, introduced a scientific approach to the music business, focusing on three stages: Acquisition, Retention, and Revenue. He proposed the concept of a “Music Product Manager” and advocated for a technology platform to manage various aspects of the music business.
Eclipse Nkasi, founder of Wakati Media, shared his experience in producing and promoting an AI-generated music album titled ‘Infinite Echoes.’ He emphasized that AI should be seen as an assistive tool rather than something that replaces the creative process. He also urged the music industry to embrace AI to facilitate artists’ growth and knowledge.
Aashay Jain, a data and machine learning engineer, discussed valuable skills needed for relevance in the AI space, while Lola Oyedele, an entertainment property lawyer and Partner at Technolawgical, explored the legal implications of AI in the music industry.
Chukwuerika Achum, founder of The Adrenalina, the business incubation outfit powering Instig Labs, emphasized the significance of AI in changing various industries, including music production and promotion. While acknowledging Africa’s infrastructure challenges, Achum stressed the need to stay competitive and succeed in the emerging trend.
The “Music Meets Data” workshop marked the beginning of a series of projects aimed at facilitating discussions on leveraging AI and digital transformation to enhance various industries, in collaboration with partners. This initiative aims to foster growth and innovation in Africa’s music and technology sectors through the strategic integration of AI and data-driven solutions.
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