It’s been one year since Instagram launched Stories and to celebrate it, they released some numbers to tell us just how much people love the app. Users under the age of 25 now spend at least 32 minutes in the app every day while those older than 25 now spend about 24 minutes each day in the app. This comes as they say there are now over 500 million accounts with 250 million of them using the app daily.
The numbers represent a healthy growth in the way people now use the Facebook owned photo service. Back in 2014, Instagram users averaged 21 minutes daily but it looks like with the launch of services like the Snapchat inspired Stories and other features, more users now prefer to spend time in the app. Back in April this year, Instagram reported that 200 million people were using Stories as a way of connecting with other users but that number has increased by 50 million today.
On the business side, they started taking the shine away from Snapchat. They added that over the last month, over 50 percent of businesses created a Story and to celebrate the success those businesses have attained using Stories, they said one in five organic stories from businesses gets a direct message.
While we all agree that Instagram and the Facebook clan have directly copied Snapchat over the years, they have tried to make it better too. Instagram made it to use hashtags to search for other users and lets not forget Boomerang (Instagram’s looping videos).
On the abuse side which is threatening to take over social media, we reported that Instagram is using its parent company’s DeepText tool to combat spam and abusive comments. They have also made it easier for users to block out offensive comments in other ways while also announcing that it would now be blurring out sensitive content.
Paul Balo is the founder of TechBooky and a highly skilled wireless communications professional with a strong background in cloud computing, offering extensive experience in designing, implementing, and managing wireless communication systems.
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behaviour or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional
Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes.The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
