As it stands now, Facebook-owned Instagram could soon be modifying the existing time constraints on videos uploaded on its platform, allowing users to upload longer videos other than the usual time. According to a new report from the Wall Street Journal, a future update could enable users to upload content as long as one hour.
According to people familiar with the matter, the feature, which could allow videos of up to an hour in length, will focus on vertical video, or video that is taller than it is wide, one of the people said. Until now, Instagram hasn’t allowed users to post any videos longer than one minute. In recent weeks, Instagram has had conversations with content creators and publishers about producing long-form video for the platform, the feature, if it launches, will do so within the Instagram app.
At present, Instagram has a video length limit of around 60 seconds for videos uploaded to the main feed, while Instagram Stories allow clips of about 15 seconds each. While the length arguably does suit the use-case of the platform and makes usage a bit more casual, opening up the platform to longer videos could prove beneficial to the platform in the long run.
Instagram has over 800 million users, of which about 300 million are active daily users of the Stories feature. Stories allows time-limited posts that expire after a day, giving users a magazine-like view into the lives of the people and accounts they follow. Long-form video could even fit into the Stories section, as Instagram looks to become a more feature-filled video sharing platform.
WSJ’s report on the new feature doesn’t actually sound far-fetched, considering Facebook’s decision to put a bigger focus on videos. If the company is talking to publishers, then we could see professionally produced content on the platform, maybe even shows you can only watch on the app.
The new addition would open new creative flexibility for users and bring Instagram closer in line with YouTube and its own parent company, Facebook. The plan is described as tentative, so Instagram could ultimately decide against radically extending the maximum running time of videos on its platform.
If you are short of budget on creating content for your account on Instagram and you’re at the initial stage of your marketing through this platform, then you can always download instagram video or photos from Instagram using Instagram video or story downloader tools. But remember, only download videos or photos that are not brand specific to the source you’re downloading from, instead it should be general but relevant to your niche.
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behaviour or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional
Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes.The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
