• Cryptocurrency
  • Earnings
  • Enterprise
  • About TechBooky
  • Submit Article
  • Advertise Here
  • Contact Us
TechBooky
  • African
  • AI
  • Metaverse
  • Gadgets
Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors
  • African
  • AI
  • Metaverse
  • Gadgets
Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors
TechBooky
Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors
Home Social Media

Instagram Is Set To Retire Support For The IGTV App

Olagoke Ajibola by Olagoke Ajibola
March 1, 2022
in Social Media
Share on FacebookShare on Twitter

Instagram Has Removed the IGTV Button From its App

Photo and video sharing social platform –Instagram has announced plans to discontinue support for its standalone app IGTV. The social media platform made this known via a blog post, stating that it will instead start to focus on keeping all video in the main Instagram app.

In the blog post, the social platform disclosed that the decision was “part of its efforts to make video as simple as possible to discover and create.” The decision isn’t a sudden one, there has always been the hand writing on the wall stating an end for the YouTube competitor. The post also touched on plans for video content going forward, the social media platform plans to ensure videos in the main app will have a full-screen viewer and tap-to-mute while working on a consistent way that different types of videos (such as video posts or Reels) are shared.

The company has also disclose that a new ad experience is in the works, this will allow creators to earn revenue from ads displayed on their reels via the platform. Although no specific time was announced but the expectation is that it would be launched later in the year.

The IGTV app was first introduced in 2018 and because of its ability to house long-form vertical videos it has since been a competition to YouTube. In about a year of launch, IGTV content begun been heavily promoted in the main Instagram app, with videos showing up on the Explore page, and previews showing up in stories and on the main feed. Later in the year 2020, the button that drives users to IGTV content from the main app was removed because only few people engaged with it. In 2021, IGTV was rebranded as “Instagram TV,” while the hour-long time limit was reduced to that of regular videos.

Instagram to test new revenue streams, including badges and IGTV ads | TechCrunch

While the IGTV app is all set to be retired from circulation, the social media platform reiterates its plans on focusing heavily on videos while ensuring video sharing experience is better. In the company’s blog post titled “Continuing our video investment on Instagram,” which discusses IGTV’s retirement, one can tell the social platform is not slowing down on its commitment to improving video delivery. Last year, Instagram’s lead mentioned that the social platform was no longer just a photo app — instead, it’s now becoming a general entertainment app and ready to run in close competition to TikTok and YouTube. A number of new video features are being added to the main Instagram app from time to time though many say this feature are a replica from TikTok.

Related Posts:

  • article_full@1x
    Twitch Is Now Offering TikTok-like Video Stories
  • Horizontal-videos-on-TikTok-are-now-a-reality-Tests-have
    TikTok Is Testing A New Horizontal Full-Screen Mode
  • AFP__20240802__36879XK__v1__HighRes__TurkeyInternetInstagramOutage
    Turkey Lifts Nine-Day Ban On Access To Instagram
  • 2021-10-28T192643Z_1192726397_RC27JQ9YT3Z8_RTRMADP_3_FACEBOOK-CONNECT-1-e1635453549966
    Facebook Shuts Down Live Shopping Feature To Focus On Reels
  • Threads-Logo
    Threads Adds Dashboard for Post & Account Limits
  • image
    Accelerated Reels on Instagram Like TikTok
  • instagram-reels-standalne
    Tiktok Rival, Instagram Plans Releasing a…
  • fb ads ai
    Meta Introduces AI Video Ad Tools, Adds Video Tab to…

Discover more from TechBooky

Subscribe to get the latest posts sent to your email.

Tags: appfacebookigtvinstagrammobilenew featureplatformSocialsocial mediaVideovideos
Olagoke Ajibola

Olagoke Ajibola

Olagoke Ajibola is a creative writer and content producer with an eye for details and excellence. He has a demonstrated history of telling stories for TV, Film and Online. Aside from being fascinated by the power of imagination, his other interest are travel, sport, reading and meeting people.

BROWSE BY CATEGORIES

Select Category

    Receive top tech news directly in your inbox

    subscription from
    Loading

    Freshly Squeezed

    • Vietnam Will Soon block Telegram, App Owners are Surprised May 24, 2025
    • Widespread Downtime Reported By X Users May 24, 2025
    • MongoDB Enters Africa Through Nigeria Targeting $100B Digital Market May 24, 2025
    • Meta Quest’s Headgear Will Soon Support 3D Instagram Images May 24, 2025
    • Mozilla To Shut Down Pocket To Concentrate On Firefox May 24, 2025
    • OpenAI Upgrades Operator Agent’s AI Model May 24, 2025

    Browse Archives

    May 2025
    MTWTFSS
     1234
    567891011
    12131415161718
    19202122232425
    262728293031 
    « Apr    

    Quick Links

    • About TechBooky
    • Advertise Here
    • Contact us
    • Submit Article
    • Privacy Policy
    • Login

    © 2021 Design By Tech Booky Elite

    Generic selectors
    Exact matches only
    Search in title
    Search in content
    Post Type Selectors
    • African
    • Artificial Intelligence
    • Gadgets
    • Metaverse
    • Tips
    • About TechBooky
    • Advertise Here
    • Submit Article
    • Contact us

    © 2021 Design By Tech Booky Elite

    Discover more from TechBooky

    Subscribe now to keep reading and get access to the full archive.

    Continue reading

    We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.Ok