In today’s society, most people spend a large part of their day looking into their mobile devices. Naturally, this has led to increasing attention at mobile phones, browsers, and the likes, so, understandably, digital marketers are also leaning their strategies toward customers’ use of mobile phones. One technology that has particularly changed the marketing scope in this regard is Artificial Intelligence.
The accuracy and efficiency at analysing data and the ability to support several smart devices are why AI technology is being implemented more by marketers. As a result, both big corporations and commercial businesses across several industries now use this technology to deliver high satisfaction and customer care rates.
Artificial Intelligence has become a handy tool for empowering digital marketers with the necessary insights to create effective marketing campaigns. More understanding of their target customers means that marketers can use their in-depth knowledge to create customized strategies to reach the customers at the right time, place, and appropriate manner.
Artificial Intelligence is changing the marketing space, and here are a few ways it is achieving this.
Incentive consumer recommendations
The best way to predict a customer’s future actions is to look through their past. With artificial intelligence, marketers can analyse their customers to determine what they will mostly react to using their past behaviours. But, of course, this means that a marketer has to be at their best to create a sales path. An excellent example is incentive consumer recommendations, where ML and AI work together to learn about a customer’s purchasing behaviour and use it to predict incentives that affect conversions.
This AI feature helps the marketer remain informed about what they can use to attract the customer – no discount offer or a 30 percent discount. When you consider the effort and time that will go into creating a marketing team with the skill to make this kind of prediction, you will realize that it’s not feasible manually. However, with AI, you can quickly gather crucial intelligence.
Optimizing email sending time
A crucial way to ensure that your email has a high open-rate is to ensure that you send it at the right time. You can say all you want about personalizing email content, but it is not relevant if the recipient doesn’t even open the email. This is why it is important to optimize your email sending time, bringing AI into the picture.
In this case, AI considers the email open history and email open rates and uses the information to create an intelligent pattern analysis. This helps marketers to determine the most appropriate time to send email to an individual and a large group of people in a segment.
It is crucial for the marketer that you know the preferred time that customers read their email. That’s when they are most likely to engage you, and this will likely boost your conversion rates. For instance, the average rate of emails delivered at the right time using an AI tool is more than 32 percent, and the click rate is 6.5 percent.
Product recommendation personalization
According to assignment help, AI can also help marketers create a proper and effective product recommendation strategy apart from the incentive recommendation. These days, consumers mostly look for brands that pay attention to their preferences and deliver accordingly. This is a sure way to win customers over and make them loyal to your brand because you are giving them exactly what they want.
With machine learning and artificial intelligence, marketers can use algorithms for transforming their customer engagement data into fitting product recommendations personal to each customer. This is undoubtedly going to lead to conversions. By looking into a customer’s affinity towards specific products and their behavioural patterns through AI, marketers will remain up-to-date with a customer’s personal preference and create the appropriate set of recommendations in real-time.
Data-driven marketing campaigns
With AI, there is no guesswork. Machine learning and artificial intelligence capabilities understand how the target customers make purchasing decisions and predict their behaviour by analysing their online buying habits.
With AI technology, it is easier to create insightful, effective, and consumer-specific campaigns and ads through a concept called AI marketing. Data is collected from social media profiles, general online activities, and keyword searches to develop a smart marketing strategy.
AI works alongside big data and studies search patterns to give marketers more insights into the areas they’re meant to focus their marketing efforts on. This ensures that consumers can now find anything that they want on the web much faster than before.
Time and effort saving
The ability of artificial intelligence to process data quickly means that it can save the marketer lots of time during prospecting (reducing the sales funnel). It can also interpret and store large data amounts and save marketers plenty of effort and time they would have spent researching manually while also adapting to user behaviours.
Improved user experience
AI can substantially improve the customer’s experience. For instance, chatbots have become very popular on several company websites. In addition, it works round-the-clock as the customer service rep, giving the prospect an excellent first impression of the company’s service.
With chatbots, marketers have a program that is ever-ready to respond to inquiries through the website and observe the buyer’s journey while gathering and interpreting the said information. It understands the help that the site visitor may need and can respond appropriately. Hence, it is capable of improving user experience and plays a vital role in their conversion.
Artificial Intelligence is an incredible tool that helps marketers improve their understanding of the target audience, saves time and effort, increases productivity, and improves the overall customer experience. It is changing the digital marketing scene, and marketers can leverage it to increase the ROI for their marketing investment.
Charles Normandin is a copywriter from Goodlett (Texas). He loves to visit exhibitions, meet new people, and talk about new ways of expressing himself through art. Meet him on Twitter @Charles60104524.