Perhaps some still remember Germany’s triumphant win against Argentina in the World Cup final. The event took Twitter by storm with a staggering 32.1 million tweets, closely trailing the record of 35.6 million tweets set when Germany previously defeated Brazil.
While the exact count of those who were tweeting or merely reading tweets about the game remains a mystery, this data is nevertheless critical to entities like Wall Street and Madison Avenue for analysis. Clearly, it’s all about the numbers.
Visualizing these enormous quantities of tweets proved an interesting challenge. Twitter produced a representation that, while not revealing much, provides an intriguing insight into the distribution of activity, including a surprising lack of participation from North Dakota’s gas fields:
http://gfycat.com/SplendidZigzagGorilla
Switching focus from raw data and graphs, the intense exhilaration surrounding Mario Goetze’s decisive goal still lingers. A quick search for “goal replay” on Twitter back then would yield unauthorized clips from Univision’s broadcast. This sort of situation posed an issue for Twitter – an effortless access to copyrighted content. It raised questions about their strategy when dealing with TV networks that significantly rely on sports highlights for viewership.
Light edits were made in 2025 to improve clarity and relevance.
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