As we increasingly edge closer to a future straight out of a science-fiction novel, reports have emerged that Google is throwing their hat into the virtual reality ring. According to sources, they are in the midst of developing a virtual reality version of their Android platform, gearing up to grapple with big industry names like Facebook, Microsoft and Samsung. These trailblazers are already paving the way in the burgeoning virtual reality sub-sector, with Google ambitiously hot on their heels.
Jounalist Zach Miners from PC World reports that Google’s virtual reality OS would be freely distributed, emulating the successful strategy that catapulted Android to the top of the smartphone OS ladder. As of yet, there is no further information about prospective launch plans, and Google has not responded to requests for comment.
Considering the substantial and growing investments of its rivals in virtual reality, it stands to reason that Google would be eager to stake a claim in this exponentially expanding field. Facebook, in particular, has championed virtual reality as the ‘next big thing’ after mobile, making a substantial statement with their purchase of headset maker Oculus VR last year for a cool $2 billion.
The allure of virtual reality is the powerfully immersive experience it offers for a multitude of applications, from gaming and entertainment to communications and beyond. While it is not without its challenges, including reported cases of nausea and a resistance to using head-mounted displays, industry insiders anticipate universal adoption in the not-too-distant future.
Two known veterans, Clay Bavor and Jeremy Doig, are reportedly spearheading Google’s VR initiative. Bavor is credited with the creation of Google Cardboard, a low-tech VR viewer that was a standout feature at last year’s Google I/O conference, demonstrating a commitment to making this technology accessible to all.
This competition between technology giants is nothing new, of course – previously, Google launched their search engine into an uncharted market, and Facebook integrated Microsoft’s Bing search into its own platform. It’s clear that these companies are continually pushing their limits and challenging each other in pursuit of innovation. With that in mind, brace yourselves for a revolution in virtual reality. It’s not just coming- it’s already here.
For those seeking to learn more about the fascinating world of virtual reality, this comprehensive MIT paper is an excellent place to start.
Image source: Engadget
This article was updated in 2025 to reflect modern realities.
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