Google Assistant Comes To Non-Google Devices Starting In The United States

Google Assistant (Google’s artificial assistant tool which has rivals such as Apple’s Siri and Microsoft’s Cortana) is being rolled out to other non-Google devices only if they run Marshmallow (Android 6.0) and the latest Nougat (7.0). The new update will be through Google Play Services and will be rolling out first to users in the US in English and then later to other  English users in Canada, Australia, United Kingdom and then in German to users in Germany.

So for those whose devices run on Android Marshmallow or Nougat, watch out for this update soon.

The LG V20 was announced last year as the first device to run on Android’s latest flavour and since then we’ve had Google’s Pixel and Samsung Galaxy S7 as others who have followed suit.

Nvidia launched its streaming device, Shield with 4K display capabilities and Google Assistant that turns the device essentially into a TV and home assistant one.

Since that initial roll‑out, Google Assistant has vastly expanded both its language support and its device footprint. By early 2018, Assistant added support for French, Italian, Japanese, Korean, Spanish, and Brazilian Portuguese, with new locales and dialects arriving almost monthly. The “Continued Conversation” feature eliminated the need to say “Hey Google” before every follow‑up question, making dialogues feel more natural. In parallel, the Assistant SDK has empowered dozens of third‑party OEMs—from smart speakers and soundbars to automobiles and wearables—to embed Google Assistant deeply into their products.

On the hardware front, the launch of the first Nest Hub in 2018 ushered Assistant into kitchens and living rooms, offering a visual canvas for recipes, video calls, and home‑control dashboards. Subsequent devices—Nest Mini, Nest Audio, Nest Hub Max, and the Nest Hub (2nd gen) with Soli radar sensing—introduced sleep tracking, motion‑activated displays, and higher‑fidelity audio. Android Auto and Wear OS integrations have also matured, with Assistant now capable of handling complex tasks behind the wheel or on the wrist: reading messages aloud, sending smart replies, navigating multi‑stop routes, and controlling rideshare bookings via voice alone.

More recently, Google has infused Assistant with generative AI to power “Help Me Write” email drafts, social‑media posts, and long‑form documents, alongside broadening its “Interpreter Mode” to 44 languages for real‑time translation in live conversations. The Assistant’s “Routines” have become more customizable, allowing users to chain over a dozen actions—like dimming lights, reading calendar events, and playing a weather briefing—all with a single command. On the enterprise side, “Google Assistant for Business” now supports secure, on‑premise deployments for meeting‑room scheduling, visitor check‑ins, and staff directory lookups.

Looking ahead, Google has teased deeper visual‑AI capabilities in Assistant, such as understanding and describing the contents of your camera view, plus expanded offline voice recognition that can run entirely on‑device for greater privacy and faster responses. With the rollout of Android 14 and the Pixel 8 series, Assistant feels more predictive than ever—surfacing timely suggestions (“Good morning! You have a package arriving today; shall I track it?”) and proactive shortcuts based on your routines. If you haven’t engaged with Google Assistant lately, it’s worth revisiting: what started in 2017 as a voice‑only helper on Android Marshmallow and Nougat has become a pivotal AI companion across phones, speakers, watches, cars, and beyond.

This story was updated in 2025