• Cryptocurrency
  • Earnings
  • Enterprise
  • About TechBooky
  • Submit Article
  • Advertise Here
  • Contact Us
TechBooky
  • African
  • AI
  • Metaverse
  • Gadgets
Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors
  • African
  • AI
  • Metaverse
  • Gadgets
Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors
TechBooky
Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors
Home Enterprise

GoDaddy Acquires MailChimp Competitor Mad Mimi To Beef Up Its Email Marketing Service

Paul Balo by Paul Balo
August 21, 2014
in Enterprise, Internet, Mobile, Service news, Software
Share on FacebookShare on Twitter

GoDaddy has closed on the acquisition of MailChimp competitor Mad Mimi, the companies are announcing this morning. The move is meant to further expand the web hosting provider’s product suite aimed at small businesses, while filling a hole in GoDaddy’s line-up where it was previously lacking a more solid email marketing service.

Until now, explains Steven Aldrich, GoDaddy’s SVP of Business Applications, the company offered an older product called “Easy Email Marketing” which it’s now planning to replace with the Mad Mimi technology. In addition to simply being a weak spot GoDaddy wanted to correct, Altrich adds that Mad Mimi was chosen for its great customer service experience – something that GoDaddy wants to bring to its own small business owner customers.

Terms of the deal were not disclosed, but Mad Mimi had very little in terms of funding, having been largely bootstrapped since its founding back in 2007. The company was also profitable, but declined to share specific numbers.

madmimi

 

Headquartered in Brooklyn, New York, founder Gary Levitt, once a part-time jazz musician and part-time busboy, happened on the idea after first trying to build a web app for musicians like himself who wanted to offer an online press kit. He raised a whopping $7,000 from his father-in-law to hire developers, but says the project “crashed and burned” as he began to realize there was no way to build his app for that amount.

But he kept working at it, until, halfway through the project, he decided to scrap the idea in favor of an email service instead.

“I was always having a hard time finding an email service that was good for me because I was a musician,” explains Levitt. “Up to that point in 2008, all email services were identical. They were all doing templates…if you didn’t like a template you had to switch it,” he says.

So with Mad Mimi, he decided to use content blocks which would allow for better customization.

“I focused on total, basic simplicity, because that’s all I could afford,” says Levitt.

The service, when launched, slowly began to grow.

“There was no marketing, no funding, no fancy VC’s involved, or fancy launch parties, or fancy anything,” he says of Mad Mimi’s early years. “It was really just me working from a coffee shop until there were two employees, then three, then four. Then, all of a sudden, there’s 36 employees.”

Today, most of Mad Mimi’s customers – and there were around 250,000 at the time of the acquisition – were on the free tier of the service. The company was sending out 50 million-plus emails daily. It had also attracted a few big names over the years, many of which were using Mad Mimi for internal corporate communications, including Disney, Aol (disclosure: TechCrunch parent company), StumbleUpon, Timbuk2, Air Canada, Seth Godin, Kellog’s, Jelly Belly, Facebook and others.

Levitt says that joining GoDaddy made sense, as it was the “most logical partner in the world” and the two shared the same customer base.

Mad Mimi’s distributed team will now join GoDaddy (but not relocate), and the Mad Mimi technology will be offered to the larger company’s 12 million users sometime next year.

GoDaddy has been snapping up a number of small business-related startups in recent years, as it tries to compete by way of better, more modern technology for the small business customer. Other notable acquisitions have also included Locu, Media Temple, Ronin, Afternic, M.dot, Canary, and Outright.

source: Sarah Perez/Tech Crunch

Related Posts:

  • Mailchimp Repress Clients Newsletters Without Forewarning.
    Mailchimp Repress Clients Newsletters Without Forewarning.
  • Microsoft_Teams_Android_Smartphone
    Microsoft Teams Launches Payments App For Small Businesses
  • google_logo_1
    Google Building A Shielded Email Feature to Help…
  • ActiveCampaign alternatives
    15 best ActiveCampaign alternatives and competitors in 2025
  • Security_HeaderBanner_Animation_v03_AS
    Google Updates Gmail with Encrypted Email Support…
  • Twitter Raises The Price Of Its Blue Service To $4.99 From $2.99
    Twitter Raises The Price Of Its Blue Service To…
  • digital marketing -1
    Here Is Why Every Business Needs Digital Marketing
  • How To Use Data Strategically In Business 3 Essential Ways
    The Importance Of Buying Data For Businesses

Discover more from TechBooky

Subscribe to get the latest posts sent to your email.

Paul Balo

Paul Balo

Paul Balo is the founder of TechBooky and a highly skilled wireless communications professional with a strong background in cloud computing, offering extensive experience in designing, implementing, and managing wireless communication systems.

BROWSE BY CATEGORIES

Select Category

    Receive top tech news directly in your inbox

    subscription from
    Loading

    Freshly Squeezed

    • Tech Hype vs. Reality – When Big Tech Missed the Mark Pt. 3 May 11, 2025
    • Google’s Antitrust Showdown, AI vs. Search, and other Headlines May 11, 2025
    • Huawei Officially Launches HarmonyOS for PC May 10, 2025
    • Canada Nears Launch of Instant Payment Technology May 10, 2025
    • Threads Adds Dashboard for Post & Account Limits May 10, 2025
    • Many X Users are Experiencing Timeline Update Issues May 10, 2025

    Browse Archives

    May 2025
    MTWTFSS
     1234
    567891011
    12131415161718
    19202122232425
    262728293031 
    « Apr    

    Popular Tags

    africa (135) AI (497) android (367) app (717) Apple (577) artificial intelligence (419) business (482) china (132) cryptocurrency (210) ecommerce (122) enterprise (287) facebook (507) fintech (244) funding (121) gadget (558) gaming (201) google (710) government (469) instagram (173) internet (467) ios (291) iphone (246) meta (116) microsoft (369) mobile (352) new feature (384) nigeria (440) privacy (158) research (140) samsung (185) security (421) smartphone (277) social media (836) software (509) startup (419) streaming (174) telecom (242) tips (372) twitter (289) united states (216) users (158) videos (127) website (173) whatsapp (201) youtube (138)

    Quick Links

    • About TechBooky
    • Advertise Here
    • Contact us
    • Submit Article
    • Privacy Policy

    About Us

    TechBooky

    TechBooky is a social Tech blog with a special focus on the budding African Technology sector. TechBooky is currently based in Abuja, Nigeria.

    Recent News

    Tech Hype vs. Reality – When Big Tech Missed the Mark Pt. 1

    Tech Hype vs. Reality – When Big Tech Missed the Mark Pt. 3

    May 11, 2025
    Google’s Antitrust Showdown, AI vs. Search, and other Headlines

    Google’s Antitrust Showdown, AI vs. Search, and other Headlines

    May 11, 2025
    Huawei Officially Launches HarmonyOS for PC

    Huawei Officially Launches HarmonyOS for PC

    May 10, 2025
    Canada Nears Launch of Instant Payment Technology

    Canada Nears Launch of Instant Payment Technology

    May 10, 2025
    Advertisement Coming to Threads from Next Year

    Threads Adds Dashboard for Post & Account Limits

    May 10, 2025
    Many X Users are Experiencing Timeline Update Issues

    Many X Users are Experiencing Timeline Update Issues

    May 10, 2025
    • Login

    © 2021 Design By Tech Booky Elite

    Generic selectors
    Exact matches only
    Search in title
    Search in content
    Post Type Selectors
    • African
    • Artificial Intelligence
    • Gadgets
    • Metaverse
    • Tips
    • About TechBooky
    • Advertise Here
    • Submit Article
    • Contact us

    © 2021 Design By Tech Booky Elite

    Discover more from TechBooky

    Subscribe now to keep reading and get access to the full archive.

    Continue reading

    We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.Ok