• Cryptocurrency
  • Earnings
  • Enterprise
  • About TechBooky
  • Submit Article
  • Advertise Here
  • Contact Us
TechBooky
  • African
  • AI
  • Metaverse
  • Gadgets
Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors
  • African
  • AI
  • Metaverse
  • Gadgets
Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors
TechBooky
Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors
Home Artificial Intelligence

Getty Images Henchman Warns Against The Commercialization Of AI Art, Says Sale Would Mean Stepping Into Illegal Turf

Ayoola by Ayoola
October 25, 2022
in Artificial Intelligence
Share on FacebookShare on Twitter


The Chief Executive Officer of Getty Images, Mr. Craig Peters has berated companies who are bent on commercializing AI art generators.

Peters surmised that firms racing to commercialize these digital impressions are not thinking through the potential legal and ethical hazards of the technology.

He made this known in an interview with The Verge, where he reiterated his company (Getty Images) stance against the sale of AI content.

Getty Images had last month banned the sale of Artificial Intelligence (AI) content at the announcement of a new partnership between the company and Israeli firm Bria  that seeks to offer AI-powered image editing tools.

The company’s stance on AI-generated content is a departure from that of its rival Shutterstock, who we reported announced today it will begin the integration of AI art generator DALL-E directly into its site’s offerings.

“I don’t think those questions have been answered.”
“We took a step around AI-generated imagery to protect our customers,” Peters told The Verge.

“There’s a lot of questions out there right now — about who owns the copyright to that material, about the rights that were leveraged to create that material — and we don’t want to put our customers into that legal risk area […] There have been assertions that copyright is owned by x, y, z, by certain platforms, but I don’t think those questions have been answered.”

Peters added: “I think we’re watching some organizations and individuals and companies being reckless […] I think the fact that these questions are not being addressed is the issue here. In some case, they’re just being thrown to the wayside. I think that’s dangerous. I don’t think it’s responsible. I think it could be illegal.”

A large fraction of AI art generators were trained from data taken from the web, and this included l copyrighted imagery like stock photography, owned by Getty Images’.

There have been divergent views on the commercialization of AI contents, with some experts opining that the creation of these systems is ethical and covered by the US fair use doctrine, while some are of the opinion that there could be future legal challenges as the law catches up with this new technology.

Craig Peters affirmed that despite being against its commercialization, Getty Images ain’t ignoring the creative potential of AI, stressing that the company’s partnership with Bria will allow it to offer customer “ethical” AI tools.

The partnership with Bria will in the short term place it’s focus on image editing rather than generation.

The web page of Bria actually advertised how the company’s tech can automate simple tasks like object removal or make more intrusive edits, like changing the race, gender, and appearance of models in stock photographs.

The copy on the Bria’s website reads:

“Create visuals that resonate with every audience by adjusting facial expressions to change people’s sentiment and recasting new presenters”.

“Instantly tailor your visuals to different target demographics and A/B test variations to see which best deliver your business goals.”

Images can be edited through the use of Bria’s AI tools, and this included changing the race and facial expressions of models in stock photographs.

Peters when quizzed on if AI-generated content was a threat to Getty Images’ business, the CEO insisted it is not.

While giving an example of how the rise of ubiquitous cameras in smartphones is proof that expertise, rather than volume, is the defining factor for selling content, he said:

“[The smartphone] didn’t threaten our business because at the core of our business, is providing imagery that actually changes a person’s interest level — that grabs our attention,” said Peters. “There’s a level of expertise that goes into the imagery we create that goes beyond a level of, just, ‘gimme a picture.”

Related Posts:

  • shutterstock_dalle_hero_2
    Shutterstock Introduces Its Generative AI Image Tool
  • In this photo illustration the Chinese video-sharing social
    China Says It Is Against Any Forced Sale Of TikTok
  • Shutterstock Inc Partners OpenAI
    Shutterstock In Partnership With OpenAI, To Begin…
  • Netflix 1
    Netflix Advertises Eye Popping AI Job As Actors Strike
  • Coinbase Plans To Rescind Accepted Job Offers And…
  • OpenAI Is In Talks To raise Funds That Would Value It At $29b
    OpenAI Is In Talks To raise Funds That Would Value…
  • 645cc2a4d391de0019bd80ad
    Google’s New Tools Can Identify AI-Generated Fakes Images
  • FILES-US-CHINA-TIKTOK-MICROSOFT
    TikTok Could Be Banned In The US Soon, But Selling…

Discover more from TechBooky

Subscribe to get the latest posts sent to your email.

Tags: AIartificial intelligenceGetty imagesImage
Ayoola

Ayoola

Ayoola Faseyi, an Abuja based Journalist with interest in Technology and Politics. He is a versatile writer with articles in many renowned News Journals.He is the Co-Founder of media brand, The Vent Republic.

BROWSE BY CATEGORIES

Select Category

    Receive top tech news directly in your inbox

    subscription from
    Loading

    Freshly Squeezed

    • Huawei Officially Launches HarmonyOS for PC May 10, 2025
    • Canada Nears Launch of Instant Payment Technology May 10, 2025
    • Threads Adds Dashboard for Post & Account Limits May 10, 2025
    • Many X Users are Experiencing Timeline Update Issues May 10, 2025
    • Legend Internet Launches Nigeria’s First Fibre-to-the-Room Service May 10, 2025
    • Over 300K Customers Leave 9mobile Over MTN Roaming Delay May 10, 2025

    Browse Archives

    May 2025
    MTWTFSS
     1234
    567891011
    12131415161718
    19202122232425
    262728293031 
    « Apr    

    Popular Tags

    africa (135) AI (497) android (367) app (717) Apple (576) artificial intelligence (419) business (482) china (132) cryptocurrency (209) ecommerce (122) enterprise (287) facebook (507) fintech (244) funding (121) gadget (558) gaming (201) google (709) government (469) instagram (173) internet (467) ios (291) iphone (246) meta (116) microsoft (369) mobile (352) new feature (384) nigeria (440) privacy (158) research (140) samsung (185) security (421) smartphone (277) social media (836) software (509) startup (419) streaming (174) telecom (242) tips (372) twitter (289) united states (216) users (158) videos (127) website (173) whatsapp (201) youtube (138)

    Quick Links

    • About TechBooky
    • Advertise Here
    • Contact us
    • Submit Article
    • Privacy Policy

    About Us

    TechBooky

    TechBooky is a social Tech blog with a special focus on the budding African Technology sector. TechBooky is currently based in Abuja, Nigeria.

    Recent News

    Huawei Officially Launches HarmonyOS for PC

    Huawei Officially Launches HarmonyOS for PC

    May 10, 2025
    Canada Nears Launch of Instant Payment Technology

    Canada Nears Launch of Instant Payment Technology

    May 10, 2025
    Advertisement Coming to Threads from Next Year

    Threads Adds Dashboard for Post & Account Limits

    May 10, 2025
    Many X Users are Experiencing Timeline Update Issues

    Many X Users are Experiencing Timeline Update Issues

    May 10, 2025
    Legend Internet Launches Nigeria’s First Fibre-to-the-Room Service

    Legend Internet Launches Nigeria’s First Fibre-to-the-Room Service

    May 10, 2025
    Over 300K Customers Leave 9mobile Over MTN Roaming Delay

    Over 300K Customers Leave 9mobile Over MTN Roaming Delay

    May 10, 2025
    • Login

    © 2021 Design By Tech Booky Elite

    Generic selectors
    Exact matches only
    Search in title
    Search in content
    Post Type Selectors
    • African
    • Artificial Intelligence
    • Gadgets
    • Metaverse
    • Tips
    • About TechBooky
    • Advertise Here
    • Submit Article
    • Contact us

    © 2021 Design By Tech Booky Elite

    Discover more from TechBooky

    Subscribe now to keep reading and get access to the full archive.

    Continue reading

    We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.Ok