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Home Social Media

Facebook Unveils New Mission Statement with Eye on Building Community

Theresa Casimir by Theresa Casimir
June 23, 2017
in Social Media
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A significant shift in focus was announced today as Facebook, the world’s leading social media platform, revised its mission statement. The announcement came through a letter penned by CEO Mark Zuckerberg, signaling a change geared towards fostering stronger community ties worldwide.

The company’s longstanding phrase, one that has been etched in the minds of tech reporters and fans alike, was “To give people the power to share and make the world more open and connected.” Yet, today, Zuckerberg unveiled a more unified vision: “Give people the power to build community and bring the world closer together.”

This new direction was made public at the Facebook Communities Summit for top Group admins accompanied by an announcement of new management tools for Groups. Zuckerberg candidly acknowledged that while Facebook had spent the better part of the last decade striving to make the world more open and connected, it wasn’t quite enough. In the face of societal division, the social media giant has an obligation to do more — to not only connect the world but also bring the world closer together.

Keeping in line with this new goal, Zuckerberg emphasized that Facebook aims to help one billion people join meaningful communities. With his sights on reversing the global decline in community membership, Zuckerberg asserted that such an achievement would strengthen our social fabric and bring the world closer together. At present, Facebook counts only 100 million members as part of “meaningful” groups.

The evolution of Facebook’s mission statement from fostering connections to building communities exemplifies its transformation and determination to help unite the world faster through shared interests, concerns, and bonds.

This initiative was significantly influenced by the controversies surrounding deceptive news during the U.S. Presidential elections, which led to in-depth scrutiny of the potential use of social media as a tool for spreading misinformation. Zuckerberg made an initial call to arms in his 6,000-word letter on “Building Community,” where he highlighted the role Facebook could play in providing support and combating social isolation.

The CEO also emphasized in his address how individuals can contribute to this vision of creating a unified world. “Our lives are all connected,” he said, speaking of the need to address global challenges—ranging from poverty, disease, climate change, to promoting freedom and tolerance—collectively.

To aid in this global mission, Facebook plans to roll out new tools aimed at facilitating the establishment of communities more effortlessly. “We’re going to give you new tools that offer insights into who your members are and how they’re engaging” explained Zuckerberg, adding that Facebook has a clear roadmap based on its successful experiences with Page and Events administration.

Promising a safer and more positive environment, the platform aims to streamline processes and swiftly handle offenders. The focus remains on the users, described as the true builders of communities and leaders capable of consequential changes.

In his closing remarks, Zuckerberg applauded the dedication of the community leaders to their cause, sharing his enthusiasm as they embark on together on this new mission. This historical shift towards fostering a tighter-knit global community marks an exciting development for Facebook’s billions of users. It is with eager anticipation that observers look to Zuckerberg as he guides Facebook to yet another transformative phase.

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Tags: facebookMark Zuckerbergsocial media
Theresa Casimir

Theresa Casimir

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