• Cryptocurrency
  • Earnings
  • Enterprise
  • About TechBooky
  • Submit Article
  • Advertise Here
  • Contact Us
TechBooky
  • African
  • AI
  • Metaverse
  • Gadgets
Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors
  • African
  • AI
  • Metaverse
  • Gadgets
Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors
TechBooky
Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors
Home Enterprise

Facebook Is Taking On This Company For Using A Name Similar To Instagram

Paul Balo by Paul Balo
September 9, 2016
in Enterprise, General, Start Up
Share on FacebookShare on Twitter

When Danny Lucas, 49, from Wrotham in Kent started LitterGram, maybe he didn’t think he would be pissing off the 7th biggest company in the world; Facebook. Mr. Lucas who said on the company website that his idea leverages on the power of social media to make littering “socially unacceptable” by letting users take pictures of  garbage and litters anywhere they see one and what makes it more interesting is the ability to “geotag” the picture with aim of discouraging the practice.

The story which  appeared in The Guardian earlier today said lawyers from Instagram which is owned by Facebook consider the company services very similar to what they offer and have asked LitterGram to consider changing their name. The problem is with the “gram” word and not the picture idea by itself which would seem odd considering the number of rival social media photo services.

danny-lucas-2
                                             LitterGram Founder, Danny Lucas

“Lucas has previously publicly appealed to the Facebook founder Mark Zuckerberg to relent, claiming the “unreasonable demand to rebrand will kill our momentum” at a time when support is building among councils and others.”

Instead of trademarking the name, he reached a compromise with the social media giant to trademark items like bags, T-shirts among others. The Founder also said their name is already out there and that some 4,000 primary schools have received their animations which is vital to the idea if the mindset of people have to eventually change.  A change in name may diminish their objective and so the story goes.

It seems though as if LittleGram is not interested in going to court over the issues but is hoping that by appealing to Facebook to consider such a cause to clean up the environment, it would eventually back off.

It isn’t clear though at this time if Facebook would eventually back off although it may mean such step would encourage others to do the same in future should they consider letting it go.

Related Posts:

  • Facebook And Instagram Join The List Of Social Platforms Integrating NFTs Onto Their Platforms, Now Let Users Post NFTs
    Facebook And Instagram Join The List Of Social…
  • Meta Changes Its Ticker Symbol From "FB" To "META" As It Bids The Facebook Era A Final Goodbye
    Meta Changes Its Ticker Symbol From "FB" To "META"…
  • 1da44d50-06ce-11ed-bfbf-42179b0f8391
    Microsoft Launches Viva Engage, A Facebook-Like App…
  • 2021-10-28T192643Z_1192726397_RC27JQ9YT3Z8_RTRMADP_3_FACEBOOK-CONNECT-1-e1635453549966
    Facebook Shuts Down Live Shopping Feature To Focus On Reels
  • skynews-instagram-meta-facebook_6688367
    WhatsApp iOS Users May Soon Link Instagram Profiles
  • ig_notes_feed_posts
    Instagram Removes Content Notes Feature Due to Low Use
  • instagram-threads-app
    Meta Tests Direct Reels Posting from Instagram to Threads
  • Instagram Set To Remove Shopping Tab From Home Feed
    Instagram Set To Remove Shopping Tab From Home Feed

Discover more from TechBooky

Subscribe to get the latest posts sent to your email.

Tags: europefacebookinstagramlittergramstartupUKunited kingdom
Paul Balo

Paul Balo

Paul Balo is the founder of TechBooky and a highly skilled wireless communications professional with a strong background in cloud computing, offering extensive experience in designing, implementing, and managing wireless communication systems.

BROWSE BY CATEGORIES

Receive top tech news directly in your inbox

subscription from
Loading

Freshly Squeezed

  • OpenAI to Buy Jony Ive’s Hardware Startup in Silicon Valley Shakeup May 21, 2025
  • 5yrs After Its Last Appearance, Fortnite is Back in The US App Store May 21, 2025
  • Nigeria-Meta Standoff Threatens Small Business Operations May 21, 2025
  • Galileo Wants “Payment Switch” to Strengthen Bill Pay May 21, 2025
  • MTN Nigeria Sues Banks for ₦6B in SleekChip Technologies Debt Case May 21, 2025
  • Nigeria to Release First AI Guidelines Within Weeks, Says Alake May 20, 2025

Browse Archives

May 2025
MTWTFSS
 1234
567891011
12131415161718
19202122232425
262728293031 
« Apr    

Quick Links

  • About TechBooky
  • Advertise Here
  • Contact us
  • Submit Article
  • Privacy Policy

Recent News

OpenAI to Buy Jony Ive’s Hardware Startup in Silicon Valley Shakeup

OpenAI to Buy Jony Ive’s Hardware Startup in Silicon Valley Shakeup

May 21, 2025
5yrs After Its Last Appearance, Fortnite is Back in The US App Store

5yrs After Its Last Appearance, Fortnite is Back in The US App Store

May 21, 2025
Nigeria-Meta Standoff Threatens Small Business Operations

Nigeria-Meta Standoff Threatens Small Business Operations

May 21, 2025
Galileo Wants “Payment Switch” to Strengthen Bill Pay

Galileo Wants “Payment Switch” to Strengthen Bill Pay

May 21, 2025
MTN Declares Core Infrastructure Secure After Cyberattack

MTN Nigeria Sues Banks for ₦6B in SleekChip Technologies Debt Case

May 21, 2025
Nigeria to Release First AI Guidelines Within Weeks, Says Alake

Nigeria to Release First AI Guidelines Within Weeks, Says Alake

May 20, 2025
  • Login

© 2021 Design By Tech Booky Elite

Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors
  • African
  • Artificial Intelligence
  • Gadgets
  • Metaverse
  • Tips
  • About TechBooky
  • Advertise Here
  • Submit Article
  • Contact us

© 2021 Design By Tech Booky Elite

Discover more from TechBooky

Subscribe now to keep reading and get access to the full archive.

Continue reading

We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.Ok