• Archives
  • Cryptocurrency
  • Earnings
  • Enterprise
  • About TechBooky
  • Submit Article
  • Advertise Here
  • Contact Us
TechBooky
  • African
  • AI
  • Metaverse
  • Gadgets
Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors
Search in posts
Search in pages
  • African
  • AI
  • Metaverse
  • Gadgets
Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors
Search in posts
Search in pages
TechBooky
Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors
Search in posts
Search in pages
Home Social Media

Facebook Has Begun Rolling Out The Test To Hide Your Likes In Australia

Uloma Mary Omolaiye by Uloma Mary Omolaiye
October 1, 2019
in Social Media
Share on FacebookShare on Twitter

Facebook is popular for its like button. That’s how we know people are in sync with our arguments or propositions. It’s how we know that people love our kids and that people are laughing at out jokes and communicated their feelings via different reactions-like, sad, wow, haha, and angry. Guess what! Facebook says it wants to hide these reactions. If there was an emoji, I could have clicked angry or sad.

Facebook, early in September announced that the app was working on a tool that would hide likes after a survey revealed that social media had a connection with mental health. I don’t doubt this in any way. It is obvious from the way many people will do anything for “likes”, and when events do not unfold the way they expect, it begins to affect their self-esteem.

Facebook said that rather than let users allow the reactions sway their emotions, it wants its users to focus more on connecting with people genuinely and not to measure their success or popularity on social platforms. “We want people to worry a little less about how many likes they are getting on Instagram and spend a bit more time connecting with people they care about,” its sister app, Instagram said at the time.

Facebook is now beginning to rethink this feature as part of a broader effort to make social network more enjoyable and less stressful to use. Last week, the company said it would begin a test to hide the number of likes, reactions and video views from posts in Australia. It said only the author would be able to view the metrics; other users won’t.

This test applies to posts and pages including Facebook ads. It will slowly roll out to the majority of Australian users before it reaches other countries.

“We are running a limited test where like, reaction and video view counts are made private across Facebook. We will gather feedback to understand whether this change will improve people’s experiences,” a spokesperson from Facebook said in a statement.

In April, Instagram announced that it would begin its test of hiding like counts in Canada as a move to assuage the pressure on the platform. A higher number of likes is a clear indication of success or acceptability for many users. Instagram has since expanded this experiment to other countries including Australia, Ireland and New Zealand.

Renee Engeln, a psychology professor at North-western University told CNN that the reactions are powerful because they are immediate feedback. “In a way, likes give you the same kind of hit like a gambler gets at a slot machine.”

Instagram influencers who have built a business on Instagram have concerns with the test. If the platform decides to hide count likes, it would affect their business. A part of their engagement includes the number of likes that sponsored posts featuring an influencer can reach. This might not be a similar concern for Facebook because they view Instagram and YouTube as their channels.

Related Posts:

  • whatsapp-status-updates-likes
    WhatsApp Adds Private Reactions to Status Updates
  • Facebook And Instagram Join The List Of Social Platforms Integrating NFTs Onto Their Platforms, Now Let Users Post NFTs
    Facebook And Instagram Join The List Of Social…
  • instagram-threads-app
    Meta Tests Direct Reels Posting from Instagram to Threads
  • 4d5d108f-c4c9-45b2-a087-41168b1b3344-large16x9_GettyImages1141304207
    In A First In The United States, Utah Limits Teens…
  • kenya-court-meta-facebook
    Kenyan Regulators Sanction Facebook’s Parent From…
  • WhatsApp Is Currently Working On A New Private Newsletter Tool
    WhatsApp Is Currently Working On A New Private…
  • community-post-x-2025 (1)
    X Experiments with Community Notes for Popular Content
  • youth social media ban
    Google and Meta Oppose Australia's Social Media Child Ban

Discover more from TechBooky

Subscribe to get the latest posts sent to your email.

Tags: australiafacebookfacebook likeslikessocial mediausers
Uloma Mary Omolaiye

Uloma Mary Omolaiye

BROWSE BY CATEGORIES

Select Category

    Receive top tech news directly in your inbox

    subscription from
    Loading

    Freshly Squeezed

    • UK Plans Data Centre Expansion Amid Rising Concerns August 15, 2025
    • Google Adds AI to Flight Deals Amid Antitrust Pressure August 15, 2025
    • Voice Call Limits Imposed on Telegram, WhatsApp in Russia August 15, 2025
    • Instagram Working on Common Interests Feature August 14, 2025
    • WhatsApp Tests Auto-Write Feature in Android Beta August 14, 2025
    • Microsoft Drops PowerShell 2.0 from Windows 11 & Server August 14, 2025

    Browse Archives

    August 2025
    MTWTFSS
     123
    45678910
    11121314151617
    18192021222324
    25262728293031
    « Jul    

    Quick Links

    • About TechBooky
    • Advertise Here
    • Contact us
    • Submit Article
    • Privacy Policy
    Generic selectors
    Exact matches only
    Search in title
    Search in content
    Post Type Selectors
    Search in posts
    Search in pages
    • African
    • Artificial Intelligence
    • Gadgets
    • Metaverse
    • Tips
    • About TechBooky
    • Advertise Here
    • Submit Article
    • Contact us

    © 2025 Designed By TechBooky Elite

    Discover more from TechBooky

    Subscribe now to keep reading and get access to the full archive.

    Continue reading

    We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.