• Cryptocurrency
  • Earnings
  • Enterprise
  • About TechBooky
  • Submit Article
  • Advertise Here
  • Contact Us
TechBooky
  • African
  • AI
  • Metaverse
  • Gadgets
Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors
  • African
  • AI
  • Metaverse
  • Gadgets
Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors
TechBooky
Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors
Home General Government

Facebook Asks EU and Canada For Facial Recognition Technology Consent

Uloma Mary Omolaiye by Uloma Mary Omolaiye
April 19, 2018
in Government, Social Media, Software
Share on FacebookShare on Twitter

Facebook Inc. is set to create another controversy. Knowing fully well about the stringent rules in Canada and Europe, the social network is asking them to allow users the option to use its facial recognition technology.

The facial recognition technology rolled out in 2011 but was disconnected from Canadian and European citizens a year after, following protests from privacy advocates and regulators.

The new EU regulation which would take effect next month ensures that privacy rules are stricter, disapproves of pre-ticked-boxes for user-consent and increases the fine for organisations that fail to comply with any of the rules. With Facebook’s new system, there’s a box for users to tick if they choose to “accept and continue” with the face recognition technology and another option for “manage data settings” to turn off the setting.

Read more: Facebook Faces Class Action Lawsuit Over Its Facial Recognition Technology

Moreover, under 18s will not be included in the face-matching database and users who already opted in for the technology are free to do otherwise at any time. When this happens, their face templates will be automatically deleted from the database.

Nevertheless, the data watchdog involved is not entirely satisfied with Facebook’s reviewed privacy terms and is yet to agree with the proposal. The commission is sceptical about the facial recognition technology and is wondering what it stands to gain with the database accumulated. Ireland’s data protection commission told the BBC:

“There are a number of outstanding issues on which we await responses from Facebook. The issue of compliance of this feature with GDPR is there not settled at this point.” 

According to the BBC’s analysis, the Facebook’s facial recognition technology helps the social network in target marketing which is its primary source of revenue. Each user who opts in for the technology has a template which is stored in a database.  When another user tags this person, and it finds a match, Facebook will notify the people appearing in the photograph to either tag along or do otherwise.

The software detects a scammer who’s attempting to use a stolen picture as their profile picture and also helps the “new friends suggestion” feature. It expands users’ connection, and people will voluntarily spend more time on the site. Users will also be notified or prompted when their friends like a particular ad or page, thereby boosting targeted ads.

The facial recognition technology had landed Facebook into some deep trouble and in fact, faced a class action lawsuit in San Francisco which alleged that it unlawfully used the technology with authorisation from the users. The data watchdog is not sure if this facial recognition technology will meet strict new EU regulations.

Related Posts:

  • facial_recognition_system_identification_digital_id_security_scanning_thinkstock_858236252_3x3-100740902-orig
    Google Tests Facial Recognition Technology For…
  • Meta (4)1693655396073
    Meta May Offer Ad-Free Facebook & Instagram Versions…
  • meta
    Meta Plans $14 Ad-Free Tier For Facebook And…
  • Meta Purges Facebook Off Hate Speech and Misinformation Anticipating the Kenyan Poll.
    Meta Purges Facebook Off Hate Speech and…
  • Meta Purges Facebook Off Hate Speech and Misinformation Anticipating the Kenyan Poll.
    Meta Purges Facebook Off Hate Speech and…
  • another-facebook-privacy-breach-this-one-involving-developers_1500
    Meta In Another Litigation Battle As Facebook Users…
  • Snap Agrees To $35 Million Settlement Over Illinois Privacy Lawsuit
    Snap Agrees To $35 Million Settlement Over Illinois…
  • meta-and-spotify-ceos-unite-against-eu-ai-data-restrictions
    CEOs of Meta and Spotify Lament Over AI Regulations…

Discover more from TechBooky

Subscribe to get the latest posts sent to your email.

Tags: canadaeueuropean unionfacebookfacial recognition technologygdprprivacy
Uloma Mary Omolaiye

Uloma Mary Omolaiye

BROWSE BY CATEGORIES

Select Category

    Receive top tech news directly in your inbox

    subscription from
    Loading

    Freshly Squeezed

    • Vietnam Will Soon block Telegram, App Owners are Surprised May 24, 2025
    • Widespread Downtime Reported By X Users May 24, 2025
    • MongoDB Enters Africa Through Nigeria Targeting $100B Digital Market May 24, 2025
    • Meta Quest’s Headgear Will Soon Support 3D Instagram Images May 24, 2025
    • Mozilla To Shut Down Pocket To Concentrate On Firefox May 24, 2025
    • OpenAI Upgrades Operator Agent’s AI Model May 24, 2025

    Browse Archives

    May 2025
    MTWTFSS
     1234
    567891011
    12131415161718
    19202122232425
    262728293031 
    « Apr    

    Quick Links

    • About TechBooky
    • Advertise Here
    • Contact us
    • Submit Article
    • Privacy Policy
    • Login

    © 2021 Design By Tech Booky Elite

    Generic selectors
    Exact matches only
    Search in title
    Search in content
    Post Type Selectors
    • African
    • Artificial Intelligence
    • Gadgets
    • Metaverse
    • Tips
    • About TechBooky
    • Advertise Here
    • Submit Article
    • Contact us

    © 2021 Design By Tech Booky Elite

    Discover more from TechBooky

    Subscribe now to keep reading and get access to the full archive.

    Continue reading

    We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.Ok