Expect the number of Likes on your page to dip in this new move from Facebook

Over the coming weeks, Page admins should expect to see a small dip in their number of Page likes as a result of this update. It’s important to remember, though, that these removed likes represent people who were already inactive on Facebook.

Going forward, any accounts that are voluntarily deactivated or memorialized will be removed from a Page’s like count. If a deactivated account is reactivated, the account will be re-added to a Page’s like count.

Everyone benefits from meaningful information on Facebook. It’s our hope that this update makes Pages even more valuable for businesses.

In one sentence, Facebook is removing likes from deactivated accounts.

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