• Cryptocurrency
  • Earnings
  • Enterprise
  • About TechBooky
  • Submit Article
  • Advertise Here
  • Contact Us
TechBooky
  • African
  • AI
  • Metaverse
  • Gadgets
Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors
  • African
  • AI
  • Metaverse
  • Gadgets
Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors
TechBooky
Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors
Home Business

What is Email Remarketing and How to Use it to Your Advantage

Oscar Waterworth by Oscar Waterworth
October 26, 2016
in Business, Commerce, General, Internet, Research/How to do it, Software
Share on FacebookShare on Twitter

The process of persuading customers to choose your brand and purchase your products over others is a demanding operation. And even when business owners manage to grasp people’s attention and attract them to their websites, the majority of those visitors who commence a purchase do not even finish it. Therefore, what is needed here is a reminder that they might want to return onsite. This is where email remarketing steals the show.

Email Collection

The most important feature of remarketing is not the template email. What matters most is having your customers’ email addresses. Because of that, you have to launch and govern a committed, long-term campaign of collecting those addresses.

The most important of it all is to drive new visitors to register on your website. However, forget about pop-up forms and similar aggressive tools. Such techniques have proven to be off-putting solutions, boosting bounce rates, rather than contributing to a higher registration turnout.

Instead of that, add a registration button to every page on the website and let the visitors decide when to register. Applying force is a futile effort because the content is the key player here. If it is well-planned, you will increase the conversion rate, collecting hundreds of email addresses in no time.

Check out Point and Remarketing

Every purchase consists of several stages. First and foremost, the content of the website will either seduce or repel the visitors. In line with that, the former group will continue searching the site, looking for things they might buy. This process is similar to going around a shopping mall, window shopping, but much more efficient. Finally, when a customer finds the desired item, they expect a smooth and quick checkout. If this stage meets their expectations, the purchase will be ended successfully.

However, coming across difficulties will affect their patience and they will probably abandon their shopping cart. Such a marketing emergency calls for a swift remarketing action.

Setting the Trigger Features

Remarketing is not as simple as it sounds. The problem is that you often do not know what made your customers give up their purchases. It does not have to be related to your website at all (e.g. their phone rang). This is why an option of saving a shopping cart is essential for e-commerce websites. Still, the act of leaving a website has to be followed up by a set of actions launched by the website management team.

Therefore, it is vital to set several email triggers, i.e. mechanisms that will send an email message with a specific offer after a customer has performed a certain operation on the website. For instance, the email can be sent if they spend more than 5 minutes on your website or if they have already loaded their cart and simply abandoned the website. The trigger feature will automatically launch sending an email to such customers, convincing them to return to the site and proceed with their purchase.

Improving the Service

Although the steps described in the previous paragraph might sound simple to business people adept at using cutting-edge Internet features, less skillful entrepreneurs will need more time to master them. First of all, you need to include the shipping costs at the very beginning of the purchase process if you are eager to improve your sales. That way the customers will immediately know whether or not they can afford a product.

In addition to that, make sure the buyers are informed on the payment gateways they can use on your website before they start the purchase.

Finally, include sophisticated remarketing tools in your website support. For instance, a customer retrieving email remarketing software can rescue purchases, increase your revenue and improve your business results.

Conclusion

Using emails to win back the customers that have left your website in the middle of something is an affordable and time-saving (re)marketing method. Always make sure that those emails always contain some shopper-friendly additional features, like coupons for new purchases or even discounts on the existing product. This will show your customers they have a special treatment, showing them that you want to establish a long-lasting, win-win collaboration with them.

Related Posts:

  • google_logo_1
    Google Building A Shielded Email Feature to Help…
  • Shielded Email
    Google’s Next Approach to Combat Spam Via Shielded Email
  • digital marketing -1
    Here Is Why Every Business Needs Digital Marketing
  • Microsoft_Office_Outlook_(2018–present).svg
    16 Days: Countdown to Outlook’s New Rules for 500M Users
  • phishing
    Google's Email Cloaking Could be a Defence Against…
  • Parental-Insights-01
    Character AI Launches Parental Insights Feature,…
  • Free-Email-Template-Blog-Cover-scaled
    Accessibility Matters: Making Your Customized Email…
  • Security_HeaderBanner_Animation_v03_AS
    Google Updates Gmail with Encrypted Email Support…

Discover more from TechBooky

Subscribe to get the latest posts sent to your email.

Tags: digitalemail remarketingfacebook groupsghanamarketingremarketing softwareSecond quartersolar power
Oscar Waterworth

Oscar Waterworth

BROWSE BY CATEGORIES

Select Category

    Receive top tech news directly in your inbox

    subscription from
    Loading

    Freshly Squeezed

    • Nigeria to Release First AI Guidelines Within Weeks, Says Alake May 20, 2025
    • Google Secures Major Solar Deal for Data Centre Power May 20, 2025
    • NIBSS and CAC Launch API to Streamline Business Operations May 20, 2025
    • Nigeria Plans $2B Fibre Network to Expand Internet Access May 20, 2025
    • AI Helps Google One Reach 150 Million Subscribers May 16, 2025
    • FT Lists Paymenow, TymeBank & Omnisient Among Africa’s Fastest-Growing Firms May 16, 2025

    Browse Archives

    May 2025
    MTWTFSS
     1234
    567891011
    12131415161718
    19202122232425
    262728293031 
    « Apr    

    Quick Links

    • About TechBooky
    • Advertise Here
    • Contact us
    • Submit Article
    • Privacy Policy

    Recent News

    Nigeria to Release First AI Guidelines Within Weeks, Says Alake

    Nigeria to Release First AI Guidelines Within Weeks, Says Alake

    May 20, 2025
    Google Secures Major Solar Deal for Data Centre Power

    Google Secures Major Solar Deal for Data Centre Power

    May 20, 2025
    NIBSS and CAC Launch API to Streamline Business Operations

    NIBSS and CAC Launch API to Streamline Business Operations

    May 20, 2025
    Nigeria Plans $2B Fibre Network to Expand Internet Access

    Nigeria Plans $2B Fibre Network to Expand Internet Access

    May 20, 2025
    AI Helps Google One Reach 150 Million Subscribers

    AI Helps Google One Reach 150 Million Subscribers

    May 16, 2025
    FT Lists Paymenow, TymeBank & Omnisient Among Africa’s Fastest-Growing Firms

    FT Lists Paymenow, TymeBank & Omnisient Among Africa’s Fastest-Growing Firms

    May 16, 2025
    • Login

    © 2021 Design By Tech Booky Elite

    Generic selectors
    Exact matches only
    Search in title
    Search in content
    Post Type Selectors
    • African
    • Artificial Intelligence
    • Gadgets
    • Metaverse
    • Tips
    • About TechBooky
    • Advertise Here
    • Submit Article
    • Contact us

    © 2021 Design By Tech Booky Elite

    Discover more from TechBooky

    Subscribe now to keep reading and get access to the full archive.

    Continue reading

    We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.Ok