Top eCommerce Website Design Trends To Follow In 2021

Each year web design trends promise to increase and be creative as they are entirely based on technology. They are seeking new heights of realism to gain buyers’ interest. This business is higher than ever. 

There come many challenges, and one of them is with a b2b ecommerce website design company. Today’s ventures of e-commerce are not the same as it was before. So, a multi-vendor e-commerce marketplace is the solution. Nowadays, websites have become a part of our everyday life. So following new trends in the business is most necessary as the competition is increasing.  

Trends to be followed

1. Voice Assistant :

There is a growing usage of voice search for online activities. 65℅ people tend to speak the product they likely to buy instead of type. So adopting voice assistants is beneficial. 

• Creates unique voice experience
• Identify best voice e-commerce tools. 
• Makes it easy for the buyers and make their purchase easier
• Predictive analytics by identifying early pattern information on e-commerce 
• Optimize the platform for Google voice search to list better Google assistant

2. Progressive web apps :

As there is a massive rise in online shopping through mobiles, the conversation rates are higher for mobile users. So making the e-commerce site mobile-friendly is a critical boost for the business. This becomes an effective savior. B2B e-commerce website design clears that interaction via social engagement and apps is integrated for seamless user experience.

• The company can provide a fantastic experience through mobile.
• It benefits the company to attract more and more customers. 
• It shows the impressive response from the customers as they prefer to shop through mobile apps.
• It gives experience such as application access through the home screen and offline mode. 
• It gives an outstanding collaboration to boost the revenue.
• It helps in reaching a wide range of audiences. 
• It reduces development costs and time.
• Impressive performance speed and agility.

3. Artificial Intelligence :

It is an essential element that enables intelligent product recommendations. It places the right product to the right customer with price management and accurate target. A multi-vendor e-commerce marketplace solution is Artificial Intelligence.

• Enables to know the customer completely through their behavioral pattern.
• Reduces the workload and provides an instant shopping experience.
• Overall, shopping becomes easy.
• Precise recommendations based on product categories and costs.
• The only key to staying ahead in the dynamic competition. 
• Generate more revenue streams and boost overall business profit.

4. Mobile shopping :

Mobile shopping is one of the leading advantages a business can achieve. A person can buy the product from anywhere throughout the country. It helps the business to increase by making their business fully digital. B2B e-commerce website design is also engaged in mobile shopping.

• Customers have easy access to the product they need to purchase.
• Make sure all links, buttons, and calls have the appropriate size and margins. 
• Easy navigation to read and tap on menu items.
• Product real videos can be seen through mobile to gain trust.
• Make sure the text and image are just one tap away.
• It makes the customer pay digitally.
• Gets daily updates about the new products that are added or the stocked products.

5. Subscriptions :

The subscriptions help the customers to stay in touch with the brand as notifications help them remind about the brand. Subscription box sites have been grown to 3000℅ in just three years. Planning out the welcome campaign for new customers attracts more customers. It creates a plan for inventory and sale for companies. 

• Rely on pre-planned purchasing and recurring revenue.
• Lifeline for business through ups and downs of the market.
• It helps brands to increase repeat purchases.
• It makes the company more attractive to investors and more valuable.
• Enables the company to drive heavy data with customer acquisition.
• It helps the customer track down their order quickly and knows the exact date of their product arrival.

6. Digital interpretation of physical products:

Nowadays, everything is digital, so the brand selling products must make their product as accurate as the customer cannot physically touch the product but seeing digitally the product’s detail makes it look natural. 

It inspires literal design elements through creative digital interpretation. B2B e-commerce website design also practices easily reached tools and easily interaction buttons to help their customers. 

• Making the product look real feels like it was made for our moment in time. 

• It makes low risk as there is no investing and worries not to order units to meet demand.
• It is quicker than physical products and easily accessible to deal with products.
• The main benefit is it delivers to the desired location free of charges or a minimal charge. 
• The product description helps to know the product more efficiently and makes it clear and easy to explain.
• It helps in saving time for the company as well as the customer.

7. Social Commerce :

It is the central importance that helps in boosting e-commerce business. Nowadays, 75℅ of people are dependent on social media. To increase e-commerce business, a social media platform is the best idea. It engages, holds, and restarts the customer effectively.  Multi-vendor Ecommerce marketplace solution is promoting the brands through social media platforms.

• It enables the company to multiply the marketing strategies through the recommendations of people.
• It targets the demographics and other important customer behaviour patterns.
• Instagram, Facebook, Twitter, Pinterest must be the top priorities as people are primarily engaged in these sites.
• Try to engage the audience through posts and stories.
• Encourage the people to give feedback, review the products, and suggest their brand on their social media.
• Start social shops with e-commerce websites.

The company must track influencers and publications to promote its brands. Making digital tools easily accessible to their customers will be a great idea to engage with the customers. 

Try to observe the competition in the market and work accordingly to increase your business. Work on the feedback of the customers and improve the faults.

Conclusion

Many new things are happening in e-commerce, and therefore the competition is increasing day by day. E-commerce brings us all together; therefore, people look forward to always going on with this business in their future also. Big data always plays a big part in the personalized experience of the customers.

Author Bio

With over 10 years’ in experience in financial and non-financial research and analysis, Ankita C Behani moved on to set up IQecommerce, a leading platform in Canada which helps convert the businesses’ dreams of having an online store into reality. With her detailed research and unique insights, she helps clients visualise, create and enhance their online performance leading to full digital transformation. Ankita has successfully delivered numerous Ecommerce consulting and development projects for global clients and offered insightful digital marketing solutions. She is passionate about her work and loves to travel and shop.