If you own a little business, odds are you’re trying to seek out ways to reinforce customer satisfaction and improve sales. you almost certainly have already got an e-commerce website to help you achieve those goals. Unfortunately, far too many small business websites simply don’t work. Some lose prospective customers because they don’t work on mobile devices. Others have weak or no calls to action. Some are just poorly designed.
Is there a secret recipe for the very best performing e-commerce sites? Do all of them have something in common? Surely their success isn’t an accident. How do they are doing it? Let’s take a look at the tricks of the trade that are becoming employed by the sites who are generating sales like mad. Here are 6 elements of 2016’s top performing websites.
You wouldn’t start a business without a solid business plan and clearly articulated, measurable goals. Without a thought, you don’t know what success looks like. within the same way, you need to have clear goals for your website. Is your goal to increase sales, and, if so, by how much? If you’ve an e-commerce site, what kinds of online sales do I expect, which products? Once you’ve decided what your goals are, you’d like a thought to measure results. one among the only available tools to undertake to that is Google Analytics, which has the added advantage of being free.
First Impression of your Website
What happens when customers arrive on your landing page? Do a test run and see if these elements are integrated into your web page:
Explanation of why consumers can purchase your product or service.
Up-sell option to other products or services which can interest a browsing consumer.
Lead Conversion With Creativity
Again, return to your landing page. Is it boring or captivating? Does it convey an image consistent with your brand strategy? In other words, are your selling stimulating coffee yet have as a feature image a soothing hammock swaying within the ocean breeze?
But you would like to travel further than consistency between landing page design and brand. Is your landing page just downright boring? Does it seem outdated?
Today’s top performing websites are taking advantage of the power of video through various channels like social media. Videos cause conversion rate craziness. Try quite 80%!
Cultivating Consumerism Engages E-commerce
Rather than a hard-sell, which can be quite turn-off, does your landing page gently cultivate consumerism? Clicking on the “shop” button should be as comfortable as slipping into a cushty pair of your favourite slippers. Tantalize, tease and titillate visitors to slide on over to the handcart. This strategy is named a soft close and it’s highly effective.
This is when a marketing strategy leads the customer to believe that their purchase has been an act of their own rather than being led down the yellow brick shopping road by a marketing message.
The Need For an honest Cause
Consumer activism is alive and well with today’s online audience. Nowhere has consumer activism’s voice been heard the loudest than within the food industry. so as to succeed, the food industry has had to re-model their branding in response to public health concerns and thus the influence of celebrity spokespersons who are leading the charge for better nutrition.
The clarion call of consumer activists also goes beyond the merchandise itself. they need to know if components are sustainably and ethically sourced. If an organization is additionally altruistic, sponsoring a favourite charity, that’s even a plus. Your website could even be in need of an honest cause.
Clear As A Bell
You may want to undertake an uncluttered modular design if you’d like visitors to relax and stay awhile. Although you’d wish to immerse your visitors into what you offer in goods and services, there is a fragile balance between delivering a selection of interesting information and overwhelming them with clutter.
The proof of clutter as a turn-off is in what percentage options exist for minimizing ad clutter through browsers like Firefox or information managers like Outlook.
Don’t Be scared of Change
Nine Line Apparel was selected together of the very best performing e-commerce website designs in 2016. The company’s graphic designer stated that the company is “constantly changing” its website. Their latest revamp resulted during a rise in conversion rates by 4-5%. The market is typically changing so why shouldn’t your website?
Re-designing an internet site is sort of an undertaking. However, the investment can cause a huge payday when all is claimed and done. For the only results, leave it within the hands of professional web designers while you continue to specialize in what you’re doing best, run your business. Review portfolios of the very best professional designers and acquire a free quote on a revamp of your e-commerce site today.
Make your site mobile-friendly
According to Hubspot, internet users now spend about 66% of online time on mobile devices (like smartphones and tablets), and 40% of mobile searches are sales related. If you haven’t implemented responsive design, you’re probably losing those prospective customers. Responsive design means your site will automatically conform to any device, whether a laptop or a smartphone, so as that content is simple to access.
How important is responsive design? consistent with Google, a whopping 61% of mobile users will leave your site if they’re frustrated on can’t find the content they’re trying to seek out.
Transitioning to responsive design are often complicated—your best bet is to hunt out a competent designer to undertake to the work for you.
Make your site informative and straightforward to use
You have to recollect that customers engage differently with websites than they are doing with print information. They expect content to be concise and clear: on the average visitors read only 28% of the words on an internet page, so it’s important to form every word count, and to place your most vital copy above the fold.
It’s also important to use persistent navigation, which suggests that your main page links appear within the same position on every page. Finally, make certain to offer site visitors the knowledge they want: almost half website visitors will leave a site if they can’t find contact information, and 86% want to ascertain information about products and services on the homepage.
Nurture your site with fresh content
Your business is consistently changing, and people changes should be reflected on your website, from new products to new employees to new ad campaigns. Fresh content tells customers that your business is active and thriving, which you care enough about them to form sure they need the foremost up-to-date information.
When customers see new content, they’re more likely to interact together with your site and answer calls to action. Equally important, fresh content will assist you achieve better rankings in search engines like Google.
Conclusion
Your website may be a key component of your business marketing strategy. Get the foremost out of your site by employing best practices like outlining your goals, implementing responsive design, ensuring you create it easy to access the knowledge your customers are trying to find, and keeping your site up-to-date.
If you’re considering creating your own e-commerce website, read this text on pros and cons of hiring knowledgeable e-commerce web designer.
Author Bio
A creative and passionate mobile application enthusiast with over 10+ years of experience in providing IT solutions across various industries. Nitesh Behani is the Co-Founder of Magneto IT Solutions, a full service of Mobile App Development in USA, India, and Bahrain. He has experience of delivering more than 100+ projects ranging from Ecommerce web development technologies to mobile application technology.
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