Google Chrome will be getting an ad blocking tool soon. The internet giant confirmed this in a blog post yesterday that it soon offer users a preinstalled tool that will help them block annoying ads in order to make the web experience better. There have been rumours of such a tool in the past weeks but it looks like what Google announced yesterday isn’t what some expect because while it gives users the power to block ads, it also gives publishers an opportunity to correct the mistake and get back into advertising.
Google has joined the Coalition for Better Ads (members include Facebook, Procter & Gamble, Thomson Reuters, The Washington Post and the Interactive Advertising Bureau and the Association of National Advertisers among others) which is a group dedicated to improving ad experiences on the web. So they make sure “annoying” ads don’t just pop up and an example would be sites that just start playing sound unexpectedly or flashing ads. By joining the group, it means sites that open on Google’s Chrome browser will now be required to adhere to strict adverting rules by early 2018. They are giving this time so publishers can start looking at ways to improve ads on their sites.
By not adhering to the new standards, sites will likely be cut off from ad revenues until changes are made.
But it seems Google is at least sympathetic to the plight of publishers like TechBooky who offer content for free on the web which is why they also announced Ad Experience Report which is a tool that provides screenshots and video of “annoying” ads in order for site admins to fix the problems and you can resubmit your site for review once you have addressed the problems. This unlike permanent ad blocking tools is what Google is announcing.
This reduces the number of extensions you have to install to do this and will generally be available from next year.
Paul Balo is the founder of TechBooky and a highly skilled wireless communications professional with a strong background in cloud computing, offering extensive experience in designing, implementing, and managing wireless communication systems.
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behaviour or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional
Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes.The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
