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15 Best Hotjar Alternatives and Competitors in 2025

David Jones by David Jones
February 20, 2025
in Insight, Internet, Tips
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Hotjar Alternatives

Searching for a reliable Hotjar alternative in 2025? The landscape of user behavior analytics has evolved significantly. While Hotjar pioneered website analytics, modern Hotjar alternatives now offer more advanced features at better prices. Some of these Hotjar alternatives focus on specific needs like mobile apps or e-commerce. 

Others provide enterprise-level features completely free. This guide examines 15 top alternatives to help you find the perfect tool for your business. We’ll look at pricing, features, and real-world use cases to help you make an informed decision.

The Evolution of User Behavior Analytics in 2025

Understanding how users interact with your website has become more critical than ever in 2025. Hotjar revolutionized user behavior analytics with its heatmaps and session recordings. Many Hotjar alternatives have emerged with innovative features. Today’s Hotjar alternatives offer deeper insights, better integration options, and more specialized capabilities.

Some focus on specific industries, while others provide comprehensive solutions for businesses of all sizes. Many of these tools include advanced features like AI-powered analytics, cross-platform tracking, and automatic insights generation. Let’s explore the best Hotjar alternatives that can take your user behavior analysis to the next level.

Why Look for Hotjar Alternatives?

The search for a suitable Hotjar alternative often starts with specific needs that Hotjar might not fully address. Here’s why many businesses are exploring Hotjar alternatives in 2025.

Money matters a lot when choosing analytics tools. Some alternatives cost less than Hotjar. You can find better deals with monthly payments. Many tools even offer free plans.

Better features make a big difference in understanding users. New tools have more advanced options. Some work better for specific industries. Many connect with more apps you already use.

Technical benefits can improve your website performance. Alternative tools might load faster on your site. Many are easier to set up. Some use less server power.

Growth options matter as your business expands. Better tools support big companies. They work well on multiple websites. Team management becomes easier.

What to Look for in These Tools

Strong analytics tools need certain features. Here’s what matters most in a Hotjar alternative.

Must-have features make these tools worth using. You need good heat maps and session recording. Form tracking helps understand user problems. User feedback tools gather important opinions.

Privacy features protect your users’ data. Look for strong data protection. Safe storage keeps information secure. User privacy options follow the law.

Top 15 Hotjar Alternatives

When evaluating Hotjar alternatives, it’s important to understand what makes each tool unique in the analytics landscape. Many Hotjar alternatives shine in certain areas, like mobile tracking or form analytics. Others offer complete solutions that exceed what Hotjar can do. We’ve looked closely at every Hotjar alternative. We based our evaluation on real-world use, customer feedback, and value for money. This will help you make the best choice.

1. UserTesting

UserTesting stands out among Hotjar alternatives by providing real human feedback instead of just data. They connect you with actual users who test your website and speak their thoughts out loud. This creates deeper insights than simple analytics data, making it perfect for major website redesigns.

Key Features:

  • Watch real users test your site
  • Get detailed feedback
  • Works for any website
  • Perfect for big teams

Price: Contact for quote

Best For: Large companies seeking a comprehensive Hotjar alternative

2. Lyssna

Lyssna brings artificial intelligence to user behavior analysis in a way Hotjar doesn’t offer. The tool spots patterns automatically and tells you what they mean in simple terms. You spend less time analyzing data and more time making improvements.

Key Features:

  • Uses AI to analyze users
  • Finds patterns automatically
  • Shows clear results
  • Makes smart predictions

Price: Starts at $49/month

Best For: Tech companies

3. FullStory

FullStory excels at connecting user behavior with technical performance. The tool helps developers see exactly what happened before a user got an error. This makes fixing problems much faster than with standard analytics tools.

Key Features:

  • Records every user action
  • Shows technical problems
  • Tracks website errors
  • Works with developer tools

Price: Starts at $299/month

Best For: Tech and software companies

4. Smartlook

Smartlook shines in its ability to track users across both websites and mobile apps. The tool records every tap, swipe, and click without slowing down your app. This seamless cross-platform tracking helps you understand the complete user journey.

Key Features:

  • Works on phones and websites
  • Tracks app crashes
  • Shows user journeys
  • Easy to filter data

Price: Starts at $39/month

Best For: Mobile app owners

5. Lucky Orange

Lucky Orange offers most of Hotjar’s core features at a lower price point. The addition of live chat makes it especially valuable for small business owners. You can watch visitors in real-time and help them instantly if they get stuck.

Key Features:

  • Shows live visitor actions
  • Includes chat features
  • Tracks form usage
  • Creates heat maps

Price: Starts at $18/month

Best For: Small businesses

6. Optimal Workshop

Optimal Workshop focuses specifically on improving website navigation and structure. Their unique testing tools help you understand if users can find what they need. This makes it particularly valuable during website redesigns and information architecture planning.

Key Features:

  • Tests website structure
  • Shows navigation problems
  • Runs user tests
  • Creates clear reports

Price: Starts at $166/month

Best For: UX researchers

7. Crazy Egg

Crazy Egg makes visual analytics easy to understand with its unique reporting style. The tool’s confetti reports show exactly where every click comes from. This helps marketing teams quickly spot which traffic sources bring the most engaged visitors.

Key Features:

  • Shows scroll patterns
  • Tests different designs
  • Records user sessions
  • Easy to understand

Price: Starts at $29/month

Best For: Marketing teams

8. Mouseflow

Mouseflow specializes in finding problems with forms and checkout processes. The tool shows exactly where users get stuck and why they leave. This focus on form analytics makes it especially valuable for e-commerce sites.

Key Features:

  • Tracks form problems
  • Records user sessions
  • Shows conversion paths
  • Collects user feedback

Price: Starts at $24/month

Best For: Online businesses

9. ContentSquare

ContentSquare connects user behavior directly to revenue impact in real-time. Their AI helps predict which changes will make the most money. This makes it easier for large companies to prioritize website improvements.

Key Features:

  • Uses AI for insights
  • Shows revenue impact
  • Predicts user behavior
  • Creates detailed heat maps

Price: Contact for quote

Best For: Large online stores

10. VWO

VWO combines user behavior analysis with powerful A/B testing features. The platform lets you test changes based on actual user behavior data. This integration helps growth teams make data-driven decisions faster.

Key Features:

  • Tests website changes
  • Runs user surveys
  • Shows detailed reports
  • Tracks conversions

Price: Contact for quote

Best For: Growth teams

11. Microsoft Clarity

Microsoft Clarity offers enterprise-level features completely free of charge. The tool integrates smoothly with other Microsoft products like Azure and Analytics. This makes it an excellent choice for businesses already using Microsoft tools.

Key Features:

  • No session limits
  • Shows heat maps
  • Records user sessions
  • Works with Microsoft tools

Price: Free

Best For: Any size business

12. LogRocket

LogRocket captures every technical detail when problems occur on your website. Developers can replay sessions exactly as users experienced them, including network requests. This deep technical insight helps fix bugs much faster than traditional tools.

Key Features:

  • Shows technical errors
  • Tracks website speed
  • Records user problems
  • Helps fix bugs

Price: Starts at $99/month

Best For: Development teams

13. Heap

Heap automatically captures every user interaction without any manual setup. The tool can analyze data from before you even set up tracking. This retroactive analysis helps you spot patterns you might have missed.

Key Features:

  • Tracks everything automatically
  • Shows past data
  • Creates user paths
  • Groups similar users

Price: Contact for quote

Best For: Data-focused teams

14. UXCam

UXCam focuses exclusively on mobile app analytics with features built specifically for touch interfaces. The tool works even when users are offline, capturing every interaction. This specialized focus makes it perfect for mobile-first companies.

Key Features:

  • Shows app touch patterns
  • Tracks app crashes
  • Works offline
  • Records gestures

Price: Starts at $49/month

Best For: Mobile app teams

15. Plerdy

Plerdy combines user behavior analytics with SEO monitoring in one platform. The tool shows how SEO changes affect user behavior on your site. This unique combination helps improve both rankings and user experience simultaneously.

Key Features:

  • Checks SEO health
  • Creates pop-up forms
  • Tracks events
  • Monitors sales

Price: Starts at $23/month

Best For: SEO-focused businesses

Related: Ahrefs vs Mangools: Which SEO Tool is Right for You in 2025?

Feature Comparison Table

Tool NameHeat MapsSession RecordingForm AnalyticsA/B TestingFree PlanMobile App SupportUser FeedbackExport Reports
UserTestingNoYesNoNoNoYesYesYes
LyssnaYesYesYesNoYesNoYesYes
FullStoryYesYesYesNoYesYesYesYes
SmartlookYesYesYesNoYesYesNoYes
Lucky OrangeYesYesYesNoYesNoYesYes
Optimal WorkshopNoNoNoYesYesNoYesYes
Crazy EggYesYesYesYesNoNoNoYes
MouseflowYesYesYesNoYesNoYesYes
ContentSquareYesYesYesYesNoYesYesYes
VWOYesYesYesYesNoYesYesYes
Microsoft ClarityYesYesYesNoYesNoNoYes
LogRocketYesYesYesNoYesYesNoYes
HeapYesYesYesNoYesYesNoYes
UXCamYesYesYesNoYesYesYesYes
PlerdyYesYesYesNoYesNoYesYes

Implementation Steps

Starting with a new analytics tool takes planning. Here’s how to make the switch smooth.

Basic setup needs just a few steps. First, pick your tool based on your needs. Add the tracking code to your website. Start collecting visitor data. Watch how people use your site.

Moving from Hotjar requires careful planning. Save your old data before switching. Train your team on the new system. Set up fresh tracking codes.

Industry Recommendations

Different industries need different tools. Let’s look at what works best for each type of business.

Online stores need specific features. They must track cart abandonment rates. Shopping patterns show valuable insights. Checkout problems need quick fixes.

Software companies face unique challenges. They should watch how users try new features. User problems need fast solutions. Understanding why users leave helps prevent losses.

Big companies have special requirements. They must handle large amounts of data. Security stays important at scale. Privacy rules need careful attention.

Related: 10 Best Wayback Machine Alternatives to Browse Archived Websites

Making Your Choice

Choosing the right tool needs careful thought. Consider these important factors.

Quick Assessment Tips:

  • List your must-have features
  • Set your maximum budget
  • Check your technical needs
  • Count team members who need access

Trial Strategy Tips:

  • Test the main features first
  • Track your important numbers
  • Compare with your current needs

Conclusion

The user behavior analytics landscape has transformed dramatically since Hotjar’s introduction, with numerous Hotjar alternatives emerging to meet diverse business needs. In 2025, businesses searching for a Hotjar alternative will have access to a wide range of specialized tools that cater to specific needs and industries.

 From Microsoft Clarity’s enterprise-grade free solution to ContentSquare’s AI-powered insights. There’s a Hotjar alternative for every budget and requirement.

Consider starting with a free Hotjar alternative like Microsoft Clarity to understand your basic needs. Next, look into paid options that fit your goals. This could be mobile app analytics, e-commerce optimization, or technical debugging. 

Remember that most of these Hotjar alternatives offer free trials – use them to test the features that matter most to your business. The right Hotjar alternative depends on your unique needs, technical requirements, and budget constraints. Take time to evaluate multiple options before making your final decision.

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David Jones

David Jones

David Jones is an SEO expert with five years of experience in SEO and SaaS link building. David Jones help people work better with digital tools and have guided hundreds in choosing the right note-taking apps. With deep expertise in SEO and digital productivity, David Jones understands what makes a great note-taking app for different needs.

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