While giants like Google race ahead with splashy AI releases, Apple has moved at a trademark steady pace – until now. Recent moves signal the iPhone maker is ready to infuse its venerable iWork suite of apps with next-gen AI capabilities.
Exhibit A – Apple quietly snapped up the domain name “iwork.ai” last month according to registration records. An ownership change that domain name monitoring site BuyAiDomains.com believes hints at an “revolutionary transformation” for Apple’s productivity apps Pages, Numbers and Keynote.
The domain grab coincides with Apple open-sourcing its new MLLM-Guided Image Editing (MGIE) model just last week. The AI tool edits images via written instructions, similar to Photoshop.
It’s easy to envision Apple baking MGIE’s uncanny image manipulation talents or other AI functions into iWork to modernize the aging software family.
While iWork offers a stripped-down alternative to Microsoft 365, the apps themselves have barely changed since launching nearly 20 years ago.
But an AI infusion could make iWork a must-have productivity suite on par with premium offerings from Microsoft and Google. Especially if Apple chooses to highlight advanced features during the keynote for iOS 18 at June’s WWDC conference.
Bloomberg’s Mark Gurman claimed last October that the 2025 iOS update will put “major emphasis” on new AI capabilities. Potentially rivalling ChatGPT for conversational intelligence.
Although other sources believe Apple is targeting 2025 for its biggest generative leaps in AI. So iPhone users may need to wait another year or two for truly game-changing additions to iWork.
Either way, between the iwork.ai domain purchase and MGIE open-source release, Apple’s ambitions in AI are becoming difficult to ignore.
Google and Microsoft’s early moves pressured Apple to respond. Now the race is truly on to deliver the most intelligent productivity software on the market.
Paul Balo is the founder of TechBooky and a highly skilled wireless communications professional with a strong background in cloud computing, offering extensive experience in designing, implementing, and managing wireless communication systems.
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