• Cryptocurrency
  • Earnings
  • Enterprise
  • About TechBooky
  • Submit Article
  • Advertise Here
  • Contact Us
TechBooky
  • African
  • AI
  • Metaverse
  • Gadgets
Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors
  • African
  • AI
  • Metaverse
  • Gadgets
Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors
TechBooky
Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors
Home General App

Amazon Plans To Reinvent Radio Experience With App like Clubhouse

Olagoke Ajibola by Olagoke Ajibola
October 26, 2021
in App
Share on FacebookShare on Twitter

Amazon is the latest addition to the list of tech companies taking a leap into the live audio space. Amazon is an American multinational technology company that has transitioned from e-commerce into cloud computing, digital streaming, and artificial intelligence. Reports say the tech company is developing a new app which may be called “Project Mic.” The new app is said to democratize and reinvent radio, something different from popular live audio apps known today. According to a presentation viewed by The Verge, users will be able to distribute a live radio show and complete with music. This audio project will be focused on the US initially before moving to other parts.

Another difference the new app is bringing is the ability for listeners to tune in either through the app or through Audible, Amazon Music, Twitch, and Alexa-equipped devices. The new app will have listeners participating with shows using their voice even on Alexa-enabled devices. Amazon’s idea of reinventing radio will see the app experience optimized for cars. According to The Verge, a mockup app image seen depicts a screen listing shows that are currently live; trending topics, like #NBA or #hot100; and featured creators. Users will also be able to search for content by topic, name, or music.

In addition to the new radio experience Amazon is bringing, users will be able to add and remove their preferred program from Amazon’s music catalog. With the help of celebrities, talents along smaller tastemakers the company plans to showcase the app and generate diverse content. Although the app is highly music-focused, programs will focus on key areas like pop culture, comedy, and sports

With the “Project Mic” audio platform in view, Amazon registers its name with the likes of Apple, Spotify, and even Sonos, who are also looking at reinventing radio. All these companies have put in so many resources to recreate radio experiences digitally. For Amazon curated programs as perceived as something that can be localized. These shows and ads can be targeted based on the location of the listener. Plus, with interaction being able to happen through Echo devices, the call-in experience can also be replicated.

Although Clubhouse was the first to sell fans the idea of a live audio experience, the app hasn’t opened its users up to the idea of playing music from major artists while on the app. The app continues to position itself as a social network rather than a place users can shop for various audio needs. Meanwhile, Spotify in particular seems to be making a significant effort in dominating in its own way. The company has a show called The GetUp, it’s a daily morning show which combines the idea of personalized music recommendations with a talk show. The company also started a waitlist as an avenue to sell its Bluetooth-equipped Car Thing more widely. Amazon also has a Bluetooth-enabled, Alexa-equipped device for the cars called the Echo Auto, but is yet to showcase a new version since its initial launch. Amazon has also secured partnerships with car manufacturers that allow its Alexa assistant pre-installed in vehicles before they are shipped, this may go a long way to drive the new app to reach listeners.

Amazon is yet to make comments about its interest in the live audio space and how it has involved record labels to coordinate live events with artists for content generation.

Related Posts:

  • acastro_STK103__02
    Amazon’s Annual Product Launch Marathon Is Set For…
  • YouTube Music Will Now Let Users Create Custom Radio Stations
    YouTube Music Will Now Let Users Create Custom Radio…
  • 0D07D353-E425-423D-9231-B6E64FD99968
    Amazon Prime Members Now Have Increased Access To…
  • 1952498-screenshot-2025-01-23-at-95118pm
    YouTube Premium Features: Enhanced Audio & Playback
  • PicsArt_04-01-10.27.41
    Spotify Surpasses 500 Million Monthly Users For The…
  • spotify ui
    Spotify’s Premium Subscribers Increase To 188 Million In Q2
  • amazon-echo-dot-2
    Amazon Shifts Alexa Processing from Local to Cloud-Based
  • Tech Retrenchment: Spotify Has Prepared To Cut It Global Workforce This Week.
    Tech Retrenchment: Spotify Has Prepared To Cut It…

Discover more from TechBooky

Subscribe to get the latest posts sent to your email.

Tags: alexaamazonappAppleclubhouseinternetnew featureSpotify
Olagoke Ajibola

Olagoke Ajibola

Olagoke Ajibola is a creative writer and content producer with an eye for details and excellence. He has a demonstrated history of telling stories for TV, Film and Online. Aside from being fascinated by the power of imagination, his other interest are travel, sport, reading and meeting people.

BROWSE BY CATEGORIES

Select Category

    Receive top tech news directly in your inbox

    subscription from
    Loading

    Freshly Squeezed

    • AI Helps Google One Reach 150 Million Subscribers May 16, 2025
    • FT Lists Paymenow, TymeBank & Omnisient Among Africa’s Fastest-Growing Firms May 16, 2025
    • MoonPay and Mastercard Partner to Advance Stablecoin Payments May 16, 2025
    • Google Gemini Advanced Users Can Now Link to GitHub May 16, 2025
    • TikTok Accused of Violating EU Internet Content Rules May 15, 2025
    • Activists and Users Criticize NCC & Telcos Over Customer Penalties May 15, 2025

    Browse Archives

    May 2025
    MTWTFSS
     1234
    567891011
    12131415161718
    19202122232425
    262728293031 
    « Apr    

    Quick Links

    • About TechBooky
    • Advertise Here
    • Contact us
    • Submit Article
    • Privacy Policy

    Recent News

    AI Helps Google One Reach 150 Million Subscribers

    AI Helps Google One Reach 150 Million Subscribers

    May 16, 2025
    FT Lists Paymenow, TymeBank & Omnisient Among Africa’s Fastest-Growing Firms

    FT Lists Paymenow, TymeBank & Omnisient Among Africa’s Fastest-Growing Firms

    May 16, 2025
    MoonPay and Mastercard Partner to Advance Stablecoin Payments

    MoonPay and Mastercard Partner to Advance Stablecoin Payments

    May 16, 2025
    Google Gemini Advanced Users Can Now Link to GitHub

    Google Gemini Advanced Users Can Now Link to GitHub

    May 16, 2025
    TikTok Accused of Violating EU Internet Content Rules

    TikTok Accused of Violating EU Internet Content Rules

    May 15, 2025
    Activists and Users Criticize NCC & Telcos Over Customer Penalties

    Activists and Users Criticize NCC & Telcos Over Customer Penalties

    May 15, 2025
    • Login

    © 2021 Design By Tech Booky Elite

    Generic selectors
    Exact matches only
    Search in title
    Search in content
    Post Type Selectors
    • African
    • Artificial Intelligence
    • Gadgets
    • Metaverse
    • Tips
    • About TechBooky
    • Advertise Here
    • Submit Article
    • Contact us

    © 2021 Design By Tech Booky Elite

    Discover more from TechBooky

    Subscribe now to keep reading and get access to the full archive.

    Continue reading

    We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.Ok