Are you noticing a shift in the connection dynamic between you and your clients as a digital agency? Do you want to ensure that your company connections remain rock-solid regardless of how digital interactions evolve? This essay was written to assist you in better grasp what negative problems are.
Relationships between agencies and their clients are like any other: they have ups and downs, and maintaining them requires effort from both parties.
The agency-client relationship has evolved in recent years, and things aren’t as straightforward as they once were. Clearly, a massive rise in competition hasn’t helped matters. Businesses, like the millennial generation, have a reputation for job-hopping and lack of commitment; in reality, 23% of brands work with three or more digital agencies at the same time (up from 14% last year).
Furthermore, many companies are beginning to bring their digital marketing skills in-house, implying that there are fewer reasons (or so they believe) to outsource the task.
What does this signify for your business as a whole? Does this imply you’ll have to work even harder to keep your customers pleased and loyal for years?
This isn’t required; with only a few modifications, you can turn your agency into teamwork rather than a client-provider relationship, once you define agency relationship.
Isn’t that the best option?
Don’t lose sight of what (or who) matters
While both agencies and brands believe that innovation and strategic leadership should be the priority, agencies prefer to emphasize managerial capabilities and technical knowledge for emerging trends, and companies favor analytics and customer-centric strategy, according to recent research.
Isn’t it true that you work for your customer as an agency?
But, instead of providing exactly what your customer wants, do you find yourself daydreaming that the new campaign you’re working on would get you international fame (and even a marketing award or two)?
Are you occasionally preoccupied with obtaining larger clients and contracts, perhaps even putting this ahead of taking care of your current customers?
Do you put more emphasis on the company’s “best practices” and your professional creative vision than on what your client wants?
Hearing a customer request an idea that you believe isn’t feasible (or even conceivable!) and knowing that the final choice isn’t yours to make is naturally upsetting. However, you have complete control over how you educate your customer in order to guarantee that they make the best selections possible.
While you are undoubtedly excellent at all areas of your profession, it is critical to remember the most essential component of your work: it isn’t winning awards, it isn’t creating the most outrageous, innovative campaigns… it is making your customer completely satisfied.
That is the end of the discussion.
It may not be an issue right now, but don’t allow it to become one.
To have a successful connection with your customer, you must first recognize that you and your client are a team. Reporting is an important element of this cooperation since it facilitates communication between you, educates your client about your work and skills, and fosters trust and transparency.