15 best ActiveCampaign alternatives and competitors in 2025

ActiveCampaign is a solid marketing platform. But when comparing ActiveCampaign competitors, Mailchimp offers better tools for beginners. In the HubSpot vs ActiveCampaign debate, HubSpot gives you more complete marketing features.

Klaviyo works best for online stores as an ActiveCampaign alternative. SendinBlue and MailerLite are great email marketing alternatives for tight budgets. Bigger companies might prefer Marketo or Pardot. Your best choice depends on your needs and budget.

Finding Your Perfect Marketing Automation Solution

Picking the right marketing tool can make or break your business. ActiveCampaign is popular for email marketing and automation. But many businesses are looking for reliable ActiveCampaign alternatives. You might want better features or lower prices.

Maybe you need email marketing tools that work better for your specific business type. This guide covers the 15 best ActiveCampaign alternatives and competitors in 2025.

Understanding Why You Might Need an ActiveCampaign Alternative

ActiveCampaign is a popular tool, but it might not be the perfect fit for everyone. Different businesses have unique needs that might be better served by other email marketing alternatives. Understanding your pain points with ActiveCampaign can help you find a better ActiveCampaign alternative.

Pricing Concerns

ActiveCampaign offers good value. But prices can jump as your contact list grows. Many users saw big price hikes in 2025. This makes cheaper ActiveCampaign alternatives more appealing, especially for small businesses looking for email marketing alternatives.

Feature Gaps

ActiveCampaign has many features. But it might miss some tools you need. You might want better online store features. Or you might need better reporting tools. There are options that focus on these areas.

User Experience Challenges

Some users find ActiveCampaign hard to use. Setting up email flows can be tricky. If your team struggles with it, a simpler tool might work better.

Scaling Limitations

As your business grows, you might hit some walls. ActiveCampaign may not work well for very large companies. You might need better custom features or higher sending limits.

Top 15 ActiveCampaign Alternatives for 2025

The marketing automation landscape offers many strong alternatives to ActiveCampaign in 2025. Each ActiveCampaign competitor brings something unique to the table with different strengths and specialties. Choosing the right email marketing alternative means matching a platform’s key features to your business needs.

1. Mailchimp: The Versatile Marketing Platform

Mailchimp has grown from a simple email tool to a powerful marketing platform used by millions. It combines ease of use with advanced features that work for businesses of all sizes. Mailchimp is known for its colorful brand and user-friendly approach to complex marketing tasks.

Key Features:

• Easy-to-use email builder with drag-and-drop
• Advanced ways to group your contacts
• Customer journey mapping tools
• Good reports and tracking
• Built-in design tools with AI help (new for 2025)
• Social media ad tools built right in

Pricing Overview:

• Free plan available for beginners
• Paid plans start at $14 per month
• Prices increase based on contacts and features

Mailchimp works best for small to mid-sized businesses. It’s good if you want all your marketing in one place. The free plan and easy interface make it user-friendly.

2. HubSpot: The All-in-One Marketing Suite

HubSpot stands as a leader in the all-in-one marketing and sales platform space. It connects every part of your customer journey from first visit to loyal customer. HubSpot aims to create a unified experience instead of using separate tools.

Key Features:

• Works with HubSpot’s CRM, Sales, and Service tools
• Strong workflow automation tools
• Good content management system
• Complete reporting and tracking
• Account-based marketing tools (better in 2025)
• SEO and content planning tools

Pricing Overview:

• Free tools with good value
• Paid plans start at $45 per month
• Enterprise plans cost much more

HubSpot is great for growing businesses. It works best if you want to connect marketing, sales, and service. It’s ideal for content marketing and inbound strategies.

3. Klaviyo: The E-commerce Automation Specialist

Klaviyo has built its reputation as the go-to platform for serious e-commerce businesses. It tracks customer behaviour to create highly targeted and personalized email campaigns. Klaviyo connects seamlessly with shopping platforms. This is ideal for online retailers that want advanced marketing tools.

Key Features:

• Works well with major online store platforms
• Advanced customer grouping based on behaviour
• Smart product recommendation system
• Future predictions about customer value
• Text message marketing features
• AI-powered personalization (new in 2025)

Pricing Overview:

• Starts around $25 per month for 500 contacts
• Prices increase as your contact list grows

Klaviyo is perfect for online stores. It works best if you need deep store integration. It’s great for targeting customers based on their actions.

4. SendinBlue (now Brevo): The Cost-Effective Contender

Brevo has emerged as a strong contender by offering premium features at budget-friendly prices. It handles both email and SMS marketing in one unified platform. Brevo’s unlimited contacts policy is popular with growing businesses. It offers them predictable pricing.

Key Features:

• Unlimited contacts on all plans
• Easy-to-use automation workflow builder
• Text message marketing built-in
• Complete landing page builder
• Chat marketing tools
• Advanced contact grouping options
• New AI content creator (added in 2025)

Pricing Overview:

• Free plan with 300 emails per day
• Paid plans start at $25 per month
• Pay based on email volume, not contact count

Brevo works well for small to mid-sized businesses. It’s great if you want good automation at a low price. The flexible pricing helps if you have many contacts.

5. ConvertKit: The Creator’s Choice

ConvertKit was built specifically for content creators, bloggers, and online course sellers. It focuses on simplicity while still offering powerful tools for growing and monetizing audiences. ConvertKit’s creator-first approach means it understands the unique needs of digital content entrepreneurs.

Key Features:

• Simple but powerful visual automation builder
• Easy digital product sales tools
• Customizable sign-up forms
• Subscriber tagging and grouping
• Templates made for creators
• Better money-making tools (expanded in 2025)

Pricing Overview:

• Starts at $29 per month for 1,000 subscribers
• Prices increase based on subscriber count

ConvertKit is ideal for content creators and course sellers. It works well for podcasters and digital product makers. It focuses on building and monetizing audiences.

6. GetResponse: The Webinar Marketing Powerhouse

GetResponse offers a unique combination of email marketing and built-in webinar capabilities. It caters to businesses that use live events as part of their marketing strategy. GetResponse has evolved into a complete marketing platform while maintaining its webinar strength.

Key Features:

• Built-in webinar marketing tools
• Sales funnel builder
• Strong email automation sequences
• Website builder with online store features
• Smart sending for best delivery times
• New web notifications (added in 2025)

Pricing Overview:

• Plans start at $19 per month for basic features
• Higher tiers add webinars and sales funnels

GetResponse is great for businesses using webinars in marketing. It works well for education, consulting, or B2B companies.

7. Marketo (Adobe Marketing Cloud): The Enterprise Solution

Marketo delivers enterprise-level marketing automation for large organizations with complex needs. It’s now part of Adobe’s marketing cloud, giving it even more power and integration options. Marketo excels at handling large databases and sophisticated multi-channel marketing campaigns.

Key Features:

• Advanced multi-channel campaign tools
• Complex lead scoring and nurturing
• Revenue cycle tracking
• Enterprise-level security
• Works with Adobe’s Creative Cloud
• AI-powered audience building (improved in 2025)

Pricing Overview:

• Starts at several thousand dollars per month
• Custom pricing based on specific requirements

Marketo fits large organizations with complex marketing needs. It’s for businesses with complex customer journeys and advanced analytics needs.

8. MailerLite: The Simplicity-Focused Solution

MailerLite has gained popularity by focusing on simplicity without sacrificing essential features. Its clean interface makes it one of the best small business email tools for beginners to create professional email campaigns. MailerLite proves that powerful marketing automation doesn’t have to be complicated or expensive.

Key Features:

• Clean, easy-to-use interface
• Drag-and-drop email editor
• Website and landing page builder
• Survey creation tools
• Automation workflows
• Digital product delivery
• Better mobile app (rebuilt for 2025)

Pricing Overview:

• Free plan for up to 1,000 subscribers
• Paid plans start at $10 per month

MailerLite is perfect for small businesses and solo workers. It’s for those who want simplicity without losing core features.

9. Omnisend: The Omnichannel E-commerce Platform

Omnisend specializes in helping online stores reach customers across multiple channels simultaneously. It connects email, SMS, push notifications, and social media into unified campaigns. Omnisend’s focus on e-commerce shows in its pre-built workflows for cart abandonment and order follow-ups.

Key Features:

• Works with major online store platforms
• Text, push, and Facebook Messenger channels
• Product recommendation emails
• Abandoned cart recovery
• Customer lifecycle automation
• Advanced online store tracking
• New social selling tools (added in 2025)

Pricing Overview:

• Free plan with 500 emails per month
• Paid plans start at $16 per month

Omnisend is best for online stores using multiple channels. It’s great if you use email, text, and social messaging.

10. Pardot (Salesforce Marketing Cloud): The B2B Marketing Automation Specialist

Pardot is Salesforce’s specialized marketing automation platform designed for B2B companies. It bridges the gap between marketing and sales teams using the popular Salesforce CRM. Pardot helps businesses nurture leads through complex B2B sales cycles with sophisticated tools.

Key Features:

• Deep Salesforce CRM integration
• B2B lead scoring and grading
• Account-based marketing tools
• ROI reporting
• Engagement history tracking
• AI-powered insights with Einstein
• Better first-party data tools (new in 2025)

Pricing Overview:

• Starts around $1,250 per month for the Growth plan
• Higher tiers cost more for advanced features

Pardot works best for B2B companies using Salesforce CRM. It’s ideal for complex lead management and scoring.

11. Drip: The E-commerce CRM Platform

Drip positions itself as an e-commerce CRM rather than just an email marketing platform. It tracks customer behavior across their entire journey with your online store. Drip’s strength lies in turning customer data into actionable, revenue-generating campaigns.

Key Features:

• Visual workflow builder
• Deep online store tracking
• Revenue tracking models
• Personal product recommendations
• Auto-grouping based on purchase behavior
• Multi-channel campaign tools
• New predictive analytics (launched in 2025)

Pricing Overview:

• Starts at $39 per month for 2,500 contacts
• Prices increase as your subscriber list grows

Drip is ideal for online stores focused on personal customer relationships. It works best with behavior targeting and complex automation.

12. AWeber: The Reliable Veteran

AWeber has been a trusted name in email marketing since 1998, making it one of the industry pioneers. It balances tried-and-true reliability with new features to stay competitive in today’s market. AWeber values great customer service and a simple way to handle email marketing.

Key Features:

• Over 700 responsive email templates
• AI-powered email content creation
• Landing page builder
• Web push notifications
• Basic automation tools
• Many integration options
• Improved tracking dashboard (updated in 2025)

Pricing Overview:

• Free plan for up to 500 subscribers
• Paid plans start at $19.99 per month

AWeber is great for small businesses and entrepreneurs. It’s ideal if you value reliability over cutting-edge features.

13. Constant Contact: The Small Business Specialist

Constant Contact is known as the friendly and approachable choice for small businesses. It offers specialized small business email tools for retail shops, nonprofits, and local service businesses. Constant Contact makes email marketing easy for business owners who aren’t tech-savvy.

Key Features:

• Easy-to-use email editor
• Event management tools
• Social media marketing integration
• Survey and poll tools
• Basic automation features
• Online store features
• New local business toolkit (added in 2025)

Pricing Overview:

• Plans start at $12 per month for basic email
• Higher tiers add more features and larger lists

Constant Contact works best for small businesses and local shops. It’s also great for nonprofits looking for simple marketing tools.

14. Customer.io: The Data-Driven Messaging Platform

Customer.io was built for businesses that want to send messages based on what users actually do. It excels at tracking user behavior and triggering the right message at the right time. Customer.io is popular with SaaS companies and apps. It helps them target users precisely.

Key Features:

• Event-based triggers and grouping
• A/B testing for campaigns
• Multi-channel messaging (email, text, push)
• Detailed tracking and conversion metrics
• Flexible data structure
• Developer-friendly API
• Enhanced customer data features (expanded in 2025)

Pricing Overview:

• Starts at $150 per month for the basic plan
• Better suited for established businesses

Customer.io is ideal for data-focused companies. It works best for SaaS and app makers. It’s great for messaging based on user behaviour.

15. Moosend: The Affordable Automation Tool

Moosend has carved out a niche as an affordable yet capable marketing automation platform. It offers features typically found in more expensive tools at a fraction of the price. Moosend demonstrates that small businesses can access strong automation features without overspending.

Key Features:

• Visual automation workflow builder
• Online store AI for product suggestions
• Landing page and form builders
• Real-time tracking
• List management and grouping
• Weather-based email triggers (unique feature added in 2025)

Pricing Overview:

• Low prices starting at $9 per month for 500 subscribers
• Prices increase with subscriber list size

Moosend is perfect for budget-conscious businesses. It offers core automation features without high prices.

Related: 10 Best Sales Automation Tools And Software For Business Automation

Assess Your Specific Needs

Begin by documenting your must-have features and nice-to-have capabilities. Consider how each ActiveCampaign competitor meets your specific marketing needs. Think about which email marketing alternative best fits your business model and customer journey.

Evaluate Integration Requirements

List all the tools you currently use. Figure out which connections are vital. Look at both built-in and API options.

Consider Scalability

Think beyond your current size. Project your growth for the next 2-3 years. Will the platform grow with you? Can it handle more contacts and complex strategies?

Test User Experience

Use free trials to test each platform. Pay attention to how easy it is to use. Consider the learning curve for your team. Look at training resources.

Analyze Cost Structure

Compare prices at your current size. Also check prices at your projected future size. Watch for hidden costs like extra users or support fees.

Conclusion: Finding Your Marketing Automation Match

ActiveCampaign is still a strong marketing tool. But the ActiveCampaign alternatives in this guide offer unique benefits. When comparing HubSpot vs ActiveCampaign, you’ll find HubSpot has a more complete ecosystem. Mailchimp is user-friendly. Klaviyo focuses on online stores. SendinBlue offers great value for small business email tools.

Your best choice depends on your business needs. Consider your budget, technical needs, and growth plans. Match these to each platform’s strengths.

The true value of any email marketing alternative is how well you use it. Take time to test your chosen solution. Implement it properly. This will help you improve your marketing throughout 2025 and beyond.