Facebook Unveils Personalised Notifications to Boost User Engagement

In a bid to attract users to spend more time on its app, Facebook is set to introduce personalised notifications, elevating the user’s experience by giving them complete control over the type of notifications they receive. This promises a more personalized experience, from getting updates based on user locations to timely alerts about nearby events or movies.

Keith Peiris, a Product Manager at Facebook, announced this bold new move. He explained that users can now customize their notifications to receive timely information, including:

– Milestones from friends, such as birthdays and significant life events
– Sports updates and TV show reminders, based on the pages you’ve expressed interest in
– Details of upcoming events the user has shown interest in.

Furthermore, Facebook users who enable the Location History in the app will be able to receive additional, optional information tailored to their community or locality. Among these features are updates about popular local events and news, current weather conditions and severe weather alerts, and information about movies showing in nearby theaters. The feature will also show a list of local dining choices, complete with links to the respective Facebook pages and reviews.

For users fearing an onslaught of intrusive notifications, the current update does not impact existing notification settings, and these can be manually adjusted at any point in Settings. Moreover, users will also have the capability to customize the info they see by tapping on the arrow to the right of each content card, or indeed, having the option to add more cards to their notification tabs.

As Facebook prides itself on being responsive to user feedback, the social media giant will continue to refine the notification options based on what people find most useful. Users can expect periodic additions of more cards to choose from.

This innovative personalization feature from Facebook will gradually roll out to users of Facebook for Android and iPhone in the US. And as the social media platform continues enjoying significant user growth with over a billion and a half users and a billion user milestones recorded in a single day, these changes will undeniably provide more control over content and create an enhanced user experience.

This development underscores a growing trend among tech giants to make their mobile apps more user-friendly and convenient. Both Google and Facebook are constantly innovating to make their mobile apps more compelling to users. In fact, both Google Search and Bing have recently decided to prioritize mobile-friendly sites, punishing those that aren’t by downgrading them in search results. As the shift to mobile continues to gain momentum, further improvements and innovations are inevitable.

Image: Facebook stats here