• Cryptocurrency
  • Earnings
  • Enterprise
  • About TechBooky
  • Submit Article
  • Advertise Here
  • Contact Us
TechBooky
  • African
  • AI
  • Metaverse
  • Gadgets
Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors
  • African
  • AI
  • Metaverse
  • Gadgets
Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors
TechBooky
Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors
Home General App

Flipboard Launches Invite Only Advert Initiative For Big Brands

Paul Balo by Paul Balo
September 5, 2016
in App, Social Media
Share on FacebookShare on Twitter

Flipboard has announced a new way for brands to advertise to its 90 million monthly users through an invite only offering in a partnership with Rubicon Project; a company that connects brands with content creators around the world. The statement reads;

“Our advertising partners have told us they want to be able to buy our unique inventory in both a direct and automated way. We developed our private marketplace to fit our premium advertisers’ unique needs for a high quality environment and support for impactful mobile ad formats,” said Mike McCue, founder and CEO of Flipboard. “In Rubicon Project we’ve found a truly strategic partner with a deep understanding of the mobile marketplace that is able to support guaranteed ad placements on our premium platform and run our custom ad units such as full screen display and native ads.”

“Flipboard has an incredible commitment to collecting and aggregating content from the highest quality publishers and brands in the world. We are thrilled that an in-app leader like Flipboard has selected Rubicon Project, with our leading mobile marketplace and Guaranteed Orders technology, as its first automation partner to make its more than 90 million monthly readers accessible to  programmatic buyers globally,” said Gregory R. Raifman, President of Rubicon Project.

With this, Flipboard continues to maintain its position of not opening ads on its platform to all brands and in their words, they prefer quality over quantity. The company which converts content from the web into a social magazine format has raised over $200m so far. This premium tag on adverting differentiates Flipboard from other social services which have made ads a center price of their revenue stream but this may change with time but for now, it’s not open to all. If you add content to Flipboard yourself, users clicking on your content may just have access to ads on your website.

Related Posts:

  • Audi Invest R45 Million In South Africa To Deploy EV Charging Infrastructure.
    Audi Invest R45 Million In South Africa To Deploy EV…
  • TikTok To Launch Live Shopping In The US
    TikTok To Launch Live Shopping In The US
  • Twitter_1796af18568_large
    Twitter Co-Tweets Feature in Testing, Will Let Users…
  • apple-reuters-image-163135177316×9
    Apple Ranks First In Tech & Telecom Category Of…
  • heart-disease
    Korea’s Alwayz Aims To Make Online "Shopping Fun…
  • BRAND-consistency
    The Importance Of Brand Consistency Across Different…
  • ad-format-pilots-masthead.png.twimg.768
    Twitter's Loss In Ad Revenue In Final Months Of…
  • shopify1
    YouTube Partners With Shopify To Launch New Shopping…

Discover more from TechBooky

Subscribe to get the latest posts sent to your email.

Tags: adsandroid wear 2.0appbendablecompetitionflipboardhyperloop onerubicon projectsocial mediasolar powerWritingwynk
Paul Balo

Paul Balo

Paul Balo is the founder of TechBooky and a highly skilled wireless communications professional with a strong background in cloud computing, offering extensive experience in designing, implementing, and managing wireless communication systems.

BROWSE BY CATEGORIES

Receive top tech news directly in your inbox

subscription from
Loading

Freshly Squeezed

  • Future Telecom Trends Are Being Shaped by the AI–5G Convergence May 24, 2025
  • WhatsApp Adds Encrypted Voice Chat to All Groups May 24, 2025
  • DOJ Reportedly Investigates Google’s Character.AI Partnership May 23, 2025
  • Sony Organises A PlayStation Event for June; A State of Play May 23, 2025
  • Microsoft’s New AI features in Notepad, Paint, & Snipping Tool Test Trials May 23, 2025
  • Bluesky Starts Confirming “Notable” Users May 23, 2025

Browse Archives

May 2025
MTWTFSS
 1234
567891011
12131415161718
19202122232425
262728293031 
« Apr    

Quick Links

  • About TechBooky
  • Advertise Here
  • Contact us
  • Submit Article
  • Privacy Policy

Recent News

Future Telecom Trends Are Being Shaped by the AI–5G Convergence

Future Telecom Trends Are Being Shaped by the AI–5G Convergence

May 24, 2025
WhatsApp Adds Encrypted Voice Chat to All Groups

WhatsApp Adds Encrypted Voice Chat to All Groups

May 24, 2025
DOJ Reportedly Investigates Google’s Character.AI Partnership

DOJ Reportedly Investigates Google’s Character.AI Partnership

May 23, 2025
Sony Organises A PlayStation Event for June; A State of Play

Sony Organises A PlayStation Event for June; A State of Play

May 23, 2025
Microsoft’s New AI features in Notepad, Paint, & Snipping Tool Test Trials

Microsoft’s New AI features in Notepad, Paint, & Snipping Tool Test Trials

May 23, 2025
Bluesky Starts Confirming “Notable” Users

Bluesky Starts Confirming “Notable” Users

May 23, 2025
  • Login

© 2021 Design By Tech Booky Elite

Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors
  • African
  • Artificial Intelligence
  • Gadgets
  • Metaverse
  • Tips
  • About TechBooky
  • Advertise Here
  • Submit Article
  • Contact us

© 2021 Design By Tech Booky Elite

Discover more from TechBooky

Subscribe now to keep reading and get access to the full archive.

Continue reading

We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.Ok