Google’s Experimental Journey: 10 Ambitious Failures You Might Not Remember

Google, an undisputed juggernaut in the realm of technology, holds the status of being the second-biggest tech company just after Apple with considerable valor. Nonetheless, like any great entity that strives to innovate and lead, it has had its fair share of experiments that unfortunately ended as market failures. As you read through this list, initially compiled by EFYtimes Network, you’ll see a few Google products that aimed for triumph but failed to leave an indelible mark on the market. Some of these might trigger nostalgia while others may have slipped under the radar.

1. Google Answers

   This project embarked upon its journey back in 2002 – functioning as a platform where users could post questions in hope of getting answers from others. Google set a price range from $2 to $200 for this service, depending on the complexity of the question. The most sought-after question ironically ended up being, ‘What is the meaning of life?’ However, Google Answers couldn’t survive past 2006.

   2. Google Catalog Search

   From the ashes of the paper catalog era, Google Catalog Search arose with a listing of thousands of online catalogs. It was thought of as a digital haven for avid online shoppers. Unfortunately, Google decided to shelf this service in 2009 due to matters of popularity.

   3. Google Web Accelerator

   In a bid to enhance user experience, Google Web Accelerator came into the scene with a promise of reducing site access time. However, the app ironically caused issues with YouTube video playback. Google ceased support for the Web Accelerator in 2008, although a version of the app is still accessible for download.

   4. Google Video

   Emerging as Google’s YouTube competitor, Google video functioned as a dedicated search engine for videos. When Google acquired YouTube, Google Video had to retire and was eventually absorbed by YouTube.

   5. iGoogle

   iGoogle, a customized homepage offering allowed users to select a variety of widgets such as quotes or images for display. However, iGoogle failed to meet expectations and was discontinued in 2013, making way for the more popular Google+.

   6. Google Reader

   As the most preferred RSS reader software, Google Reader had a steady following among media personnel, content writers, and data researchers. Despite this, Google chose to wind it down in 2013 due to a decline in usage.

   7. Dodgeball

   Dodgeball was a visionary with its location-based social networking mobile app concept. Google acquired the company in 2005, only to discontinue the service when it introduced Google Latitude.

   8. Google Notebook

   A browser-based application, Google Notebook, made cutting and pasting text into a personal notebook seamless. Useful for research, Google discontinued this product in 2011 and replaced it with Google Keep in 2013.

   9. Google Page Creator

   Initiated as a basic webpage creation tool in 2006, Google Page Creator was replaced by the more robust Google Sites in 2008.

   10. Jaiku

   Jaiku, a microblogging site acquired by Google in 2007, got its name from its brief posts that resembled haikus. Despite the unique concept, Jaiku didn’t create any significant impact and was eventually closed down in 2012.

The nature of innovation often comes with the risk of failure. However, Google’s ability to continuously push the envelope and learn from these past endeavors has enabled it to persist as a technology frontrunner, never shying away from experimentation and the challenging journey towards growth and success.

This article was updated in 2025 to reflect modern realities.

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